On 26/10/2005, at 5:03 PM, Toby Oldham wrote:
Huh?
So a person goes into Digilife in the CBD can't buy an iTunes music
card? The Store that says 'buy Apple here'. It seems like marketing
mistake if it's true.
T.
A business decision. There are a lot more Coles Myer outlets than
AppleCentres :-) Coles want the traffic, Apple want the exposure.
Remember, that also includes petrol stations, supermarkets, etc. Right
next to those phone cards, that tons of kids buy :-) The exposure
Apple will get out of this is enormous!
Look at the coverage Apple got yesterday and today on the tv, newspaper
and radio. I hope those Sony execs and artists are kicking themselves
with the bad press they got. Most outlets managed to say that Sony
weren't playing ball :-) (And I can't seem to remember bigpuddle get
all that press exposure when they opened their store!).
Seeya
Rod!
