You dont need to tell me about that! The misconception that apple
machines are so much more expensive is very hard to get over
--
Craig Bruce
Director
M 0403 040 088
P 08 9367 4691
F 08 9367 4692
E craig.br...@maxstyle.com.au
W http://www.maxstyle.com.au
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On 05/06/2009, at 10:53 AM, Glenn Nicholas wrote:
I am on the email list from MyBusiness magazine. Got this pearl in
their latest blast:
" ..(BrandQuest, Jason Eisner) ... According to Eisner pricing must
be set in conjunction, and be consistent, with your marketing
strategy. He uses the example of an Apple computer versus a PC.
Whereas people expect/demand a discount when buying a PC, they do not
when purchasing a Mac despite the fact that Apple computers retail for
at least $1000 to $1500 more than a comparable PC.
..."
At least $1000 to $1500 more? Fact?
A friend almost fell over recently when he discovered that not only
was the visible part of my 24" iMac the only part, but that it cost
only $2,500 - he had thought it would be 'really expensive'. He
promptly bought one for himself and now sings the praises of Mac.
Glenn.
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