On Tuesday, January 27, 2004, 10:56:56 AM, rudy commented: >> Every month or so, Google makes changes to try to stop the cheating. >> This is called the Google Dance.
r> oh please r> that is not what the google dance is r> of course, we don't really expect the beeb to know search r> engines, do we... OK, quit sniping at each other.... FWIW, Google still works for me - I type in "miserable failure" and get the same stunningly accurate results whether or not I add in some string of garbage text. All kidding aside, that search term illustrates the underlying problems with the Google algorithm (note the key word that it ties into, as well). It also illustrates the way to boost rankings in Google -- what you need is a specific key word or phrase, and a good body of independent web sites that associate a link to your site with that word or phrase. The strength of Google - and its weakness - it that a significant part of the ranking comes from how your site fits within the interlinked world of the internet. It might be helpful for someone trying to boost rankings to do a search on Kartoo <http://www.kartoo.com> - it will show you basically how the rest of the world sees your site. Kartoo is a metasearch - it isn't the same as Google - but ultimately Google (and any other engine) is faced with the same problem: where to categorize SiteX among the thousands of sites encountered on search for a given term. So to anyone who wants to improve rankings in Google, here's the ultimate advice: 1) Improve your CONTENT so that it is something that people - even your competitors - will find valuable. 2) Improve your relations with people running other websites so that many will want to link to you. A link exchange program is of course helpful, but only if links are meaningful. Anything else really is not going to be permanent. That is, you might as a fluke find your site on the first page of results, but it's likely to be knocked off by even a trivial change in algorithm. For staying power, the site really has to be hooked into a lot of other sites. However, as the blog - Google bombing illustrates - this can be accomplished relatively easily. You don't need 1,000 links or even 100 - Google probably could be manipulated fairly easily by small consortiums of web site owners who worked together with a mutual linking scheme. -Abigail ____ • The WDVL Discussion List from WDVL.COM • ____ To Join wdvltalk, Send An Email To: mailto:[EMAIL PROTECTED] Send Your Posts To: [EMAIL PROTECTED] To set a personal password send an email to [EMAIL PROTECTED] with the words: "set WDVLTALK pw=yourpassword" in the body of the email. To change subscription settings to the wdvltalk digest version: http://wdvl.internet.com/WDVL/Forum/#sub ________________ http://www.wdvl.com _______________________ You are currently subscribed to wdvltalk as: [EMAIL PROTECTED] To unsubscribe send a blank email to [EMAIL PROTECTED] To unsubscribe via postal mail, please contact us at: Jupitermedia Corp. Attn: Discussion List Management 475 Park Avenue South New York, NY 10016 Please include the email address which you have been contacted with.
