I have to agree with Stephen the web is not print! It is not television. It
is its own media and "rules" that work in those mediums do not directly
translate to the web. 

People browse magazine for the articles and are attracted (hopefully) to the
ads. While people go to the web to look for information on products. 

Cheryl D. Wise
Certified Professional Web Developer
Microsoft FrontPage MVP
http://wiserways.com 
Office: 713-353-0139 

-----Original Message-----
From: Stephen Caudill 
> 
> Many different ways to do it, but Product in Use for Solving a 
> Problem/Gaining a Benefit is the proven superior photo in advertising 
> and, by transference, in web sites.
> 
> I feel this principle is as relevant to this web site as it is for a 
> Coty print ad in Cosmo.

You make dire assumptions when transposing one medium onto another.  The web
is like no other medium and you have your work cut out for you if you wish
to draw corollaries.

- Stephen

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