Tried a few different approaches; the best was http://stackoverflow.com/questions/1100343/apache-redirect-from-non-www-to-www
In an Apache config file, e.g. /etc/httpd/conf.d/default.conf for CentOS users -- ## ## with www <VirtualHost *:80> ServerName www.something.com ... lots of other directives </VirtualHost> ## ## without www -- redirect to www normalize for Google Analytics etc. ## note needs to be AFTER the with-www option so non-matching requests ## like localhost from APIs and command line tools default to that host. <VirtualHost *:80> ServerName something.com Redirect permanent / http://www.something.com/ </VirtualHost> Main points: (1) Simpler than the rewrite approach; if you aren't already using mod_rewrite you can leave it disabled. (2) If you have valid URLs that start with something other than www.x.com and x.com (like localhost) you must put the non-www option after the with-www option. When a server name doesn't match, Apache defaults to the first server in configuration order that matches the IP address and port. Regards --