On Aug 12, 2006, at 10:19 AM, Marc Oesch wrote:
I'd like to see Apple add to their public WebObjects page so that
we have something to point prospective clients to to show
*Sigh*, I appreciate your enthusiam...no sarcasm intended :)
And I understand your skepticism!
If the feedback address at [EMAIL PROTECTED] - Janine, did they
give a newer one at
WWDC or is that under NDA as well ? - is still valid, let's collect
it and send it there.
I don't recall any change to this being discussed.
Suggestions ?
Well, I think the first question is what do we want to see happen? I
don't see traditional advertising like MacWorld (the magazine),
billboards or banner ads being very effective. Product reviews are
a great way to generate buzz, but WO would require a much more
technically savvy reviewer than most to do it justice. Posters in
their retail stores would not be seen by enough of the right people.
What we want to see happen is for people to know that WebObjects
exists, that it's used for serious, income-generating applications,
that companies and individual developers stand ready to help them
build their projects, and that Apple stands behind it. How can we
achieve that? Some things that come to mind:
- ask Apple to give WebObjects the same status it gives the rest of
the product line. I have yet to see an actual announcement from
Apple of a new WO version - it just gets slipped into the Xcode
distribution like it was an afterthought or even an embarrassment.
If nothing else, the description of the Xcode download at
connect.apple.com could at least *mention* that it includes WebObjects!
- ask Apple to put a "built with WebObjects" banner on the sites
where this is the case. Not likely to happen with iTunes but might
be possible for the Store (my opinion only, no inside knowledge here
other than I've heard Steve has to approve any changes to the look of
iTunes).
- put together lists of sites built with WO, and of companies and
consultants using WO. This can go in the wiki and be built and
maintained by the community.
- I have never been to MacWorld the show - would it make sense to ask
Apple to promote WebObjects there along with iLife et al? Or is that
not the right place for a programmer-centric product?
- this is a long shot, but how about asking Apple to have the PR dept
get us some sort of writeup in the trade press? These articles are
sometimes written at the subject's request, or so I've heard, and
articles are usually much more effective than ads at getting people
to think about a product and to remember it exists next time they
need something like that. After the post-WWDC announcement is s made
next week it would be a *perfect* time for this, IMHO.
Am I heading in the right direction? Who can add more to this?
janine
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