I recognize that Apple has nearly zero incentive to market WO and that it has but a tentative association with selling Xserves. I'm completely a realist about this. I'm not asking for them to give WO a marketing budget, because it honestly doesn't make sense. I just find it to be really unfortunate that it doesn't even make the list.

ms

On Mar 13, 2008, at 5:30 PM, David Elliott wrote:

Hi Mike,

I assume Apple figures that it has introduced about as many people as it can to the OS X specific technologies that enable rapid application development.

I think the plan now is to grab the people using existing cross- platform technologies and get them onto Macintosh by illustrating that a Mac makes a better developer's platform than the alternatives. That gets more developers using Macs so the barrier to exploring the OS X specific technologies is lowered.

An unbelievable number of people using open source technologies on the server are currently developing on Windows machines. It seems to me that Apple is trying to get as many developers buying and using Apple hardware as possible. Even Windows (e.g. ASP.NET) developers are using Macs now and just running Visual Studio in VMware Fusion. Running Windows, particularly Vista, on Fusion is in many ways superior to running it on a whitebox system.

So the focus of WWDC seems to be to bring in new developers. We've already been sold on Apple so we're going to get less marketing until Apple itself develops something new and exciting, which it hasn't been doing lately aside from the iPhone. Or rather I'm sure that Apple has been developing new and exciting things but they aren't at the salable stage yet. Marketing WO is not really worth it to Apple at this point and WWDC is all about marketing developer technologies.

-Dave

On Mar 13, 2008, at 4:59 PM, Mike Schrag wrote:

"See how to use built-in and optimized web technologies such as Perl, Python, Ruby, Ruby on Rails, PHP, and MySQL, deliver standards-based in-house applications to Safari on Mac OS X, Windows, and iPhone OS."

Seriously, Apple. WTF.

On Mar 13, 2008, at 4:48 PM, David LeBer wrote:

June 9 - 13

< http://developer.apple.com/wwdc/>

;david

--
David LeBer
Codeferous Software
'co-def-er-ous' adj. Literally 'code-bearing'
site:   http://codeferous.com
blog: http://davidleber.net
profile: http://www.linkedin.com/in/davidleber
--
Toronto Area Cocoa / WebObjects developers group:
http://tacow.org


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