Re: Mailing software (Anjo Krank)

Warren Cohn Fri, 11 Feb 2011 08:44:00 -0800


Hi Anjo,



You may know some of this or all of this but here is my notes to minimize email 
rejection.



p.s. I work with Kieran Kelleher.



First things first, your mail server must be setup correctly otherwise your 
mail will not get delivered to any of the top ISP's (AOL, Yahoo,etc).





Mail Server / DNS configuration:



a) If you are running your own mail server you must have the following.

1) Fully qualified domain name setup on your SMTP mail server so it announces 
itself in the HELO handshake as the FQDN.

           smtpout.example.com



2) An A record for smtpout.example.com

               - A host (A) record maps a hostname to an IP address.





3) PTR Record for Reverse DNS for each sending IP (This is usually done by your 
ISP)

               - Maps a IP addresses to host name



ISP's like AOL use this to validate your mail server name and IP address match.

               66.22.11.65     smtpout.example.com

               http://www.dyndns.com/support/kb/reverse_dns.html



               4) SPF Record setup in your DNS

               http://www.openspf.org/

               http://www.openspf.org/FAQ/What_is_SPF



               5) DomainKeys or DKIM (Required by Yahoo for feedback loop)

                               http://dkim.org/



b) If you are using your ISP's mail server to send mail, you will only need to 
add and SPF record.





Feedback Loops:



Other things I do is sign up for feedback loops. If you are using your ISP's 
email server you are out of luck.

               Note: Your mail server must be configured correctly with above 
settings before you sign up or you will be rejected

Feedback Loops - when people report or flag you as spam, you get notified so you can remove from you mailing list.



http://en.wikipedia.org/wiki/Feedback_Loop_(email)





   * Yahoo! http://feedbackloop.yahoo.net/index.php (requires DomainKeys or 
DKIM)

   * USA.NET http://fbl.usa.net/

   * AOL http://www.postmaster.aol.com/Postmaster.FeedbackLoop.html

   * Hotmail 
https://support.msn.com/eform.aspx?productKey=edfsjmrpp&page=support_home_options_form_byemail&ct=eformts&scrx=1

   * United Online http://www.unitedonline.net/postmaster/whitelisted.html

   * Comcast http://feedback.comcast.net/

   * RoadRunner http://feedback.postmaster.rr.com/

   * Bluetie http://feedback.bluetie.com/

   * OpenSRS/Tucows http://fbl.hostedemail.com/

   * Cox http://fbl.cox.net/

   * Rackspace http://fbl.apps.rackspace.com/





You need a way for people to opt-out of your email, even if this is 
communication to your customers.





Bounce Processing:



Tools I use for email and bounce processing:

BounceStudio™ Enterprise (Windows)

http://www.boogietools.com/



It reads pop accounts and processes bounces (See MyBounce Rules.txt)

Raw data is dumped to mysql for other actions and includes bounce type code

I have rules setup if a bounce type for an email address hit a threshold, I opt 
them out.



Email software:

Campaign Enterprise  Arial Software - Windows only

http://www.arialsoftware.com/

In house software JavaMail /Other







Reference:



I use a few sites to check how I'm doing. If you are not sending a lot of bulk 
mail, you may not have any history.



Like your credit score on the internet.

               https://www.senderscore.org/

Rate Monitoring

http://www.mxrate.com/lookup/ipNF.asp



Black List checking

www.mxtoolbox.com





Email Marketing Tips - Good website for email marketers

http://www.b2bemailmarketing.com/



IP Reputation

http://www.linuxmagic.com/power_of_ip_reputation.html





Messaging Anti-Abuse Working Group's Senders Best Communications Practices 
Version 2.0

               
http://www.maawg.org/sites/maawg/files/news/MAAWG_Senders_BCP_Ver2.pdf





Bounce Codes Now Collected in One Location

http://www.b2bemailmarketing.com/2009/08/bounce-codes-now-collected-in-one-location.html

On Feb 11, 2011, at 09:42 AM, webobjects-dev-requ...@lists.apple.com wrote:

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Today's Topics:

1. Mailing software (Anjo Krank)
2. Re: Mailing software (James Cicenia)
3. Re: Mailing software (Pascal Robert)
4. Re: Job Opportunities (Antonio Petri)
5. Re: Mailing software (Anjo Krank)
6. Re: Job Opportunities (Pascal Robert)
7. Re: Job Opportunities (Anjo Krank)
8. Re: Job Opportunities (Mike Schrag)
9. Re: Mailing software (James Cicenia)
10. Re: Mailing software (Anjo Krank)
11. Re: submit button errors on deployment (Kieran Kelleher)


----------------------------------------------------------------------

Message: 1
Date: Fri, 11 Feb 2011 13:51:17 +0100
From: Anjo Krank <a...@krank.net>
Subject: Mailing software
To: WebObjects-Dev Mailing List List <Webobjects-dev@lists.apple.com>
Message-ID: <901dbd12-d25c-415f-aa5e-9bb267869...@krank.net>
Content-Type: text/plain; charset=us-ascii

Hi,

has anyone built direct marketing/personalized email software with WO (or used 
any reasonable package) that he'd like to share experiences with?

I find my stuff is getting rejected probably due to the speed at which I sent 
mails out, but before I go around stumbling in the dark, it'd be great to hear 
people who have already been there...

Cheers, Anjo

------------------------------

Message: 2
Date: Fri, 11 Feb 2011 07:03:53 -0600
From: James Cicenia <ja...@jimijon.com>
Subject: Re: Mailing software
To: WebObjects-Dev Mailing List List <Webobjects-dev@lists.apple.com>
Message-ID: <a6f554fc-a82b-47f9-8066-485700e46...@jimijon.com>
Content-Type: text/plain; charset=us-ascii

i have been using a package from octeth.com but will now be moving to Amazon!

I have to thank Apple for dropping the Xserves as that motivated me to move 
everything
to Amazon... well especially after my ISP was sold and they wanted to change my 
IPS.

Now, I haven't made the email move to Amazon, but will, as I now am very 
impressed
with all their integrated cloud services.

Regards
James

On Feb 11, 2011, at 6:51 AM, Anjo Krank wrote:

> Hi,
>
> has anyone built direct marketing/personalized email software with WO (or 
used any reasonable package) that he'd like to share experiences with?
>
> I find my stuff is getting rejected probably due to the speed at which I sent 
mails out, but before I go around stumbling in the dark, it'd be great to hear 
people who have already been there...
>
> Cheers, Anjo _______________________________________________
> Do not post admin requests to the list. They will be ignored.
> Webobjects-dev mailing list (Webobjects-dev@lists.apple.com)
> Help/Unsubscribe/Update your Subscription:
> http://lists.apple.com/mailman/options/webobjects-dev/james%40jimijon.com
>
> This email sent to ja...@jimijon.com



------------------------------

Message: 3
Date: Fri, 11 Feb 2011 08:42:09 -0500
From: Pascal Robert <prob...@macti.ca>
Subject: Re: Mailing software
To: Anjo Krank <a...@krank.net>
Cc: WebObjects-Dev Mailing List List <Webobjects-dev@lists.apple.com>
Message-ID: <28be2bef-2062-41b7-86a3-268ff6ec4...@macti.ca>
Content-Type: text/plain; charset=us-ascii

We evaluated MailChimp and it was working great in our evaluation. Before that, 
I had a Perl script that was sending individual emails, and I found out that I 
have to put a 5 seconds delay between each email sent or else some SMTP server 
would throttle delivery or even reject emails.

For non-personalized emails, I was using a mailing list in CommuniGate Pro, I 
found that by using a mailing list, delivery is done much faster, but you do 
loose personalization.

But no matter which solution you use, you make to make sure your email database is 
"clean" of outdated email addresses. For example, Bell Sympatico here will 
reject any new mails if they found that more than 10% of previous deliveries you did for 
a specific day was for non existent addresses.

> Hi,
>
> has anyone built direct marketing/personalized email software with WO (or 
used any reasonable package) that he'd like to share experiences with?
>
> I find my stuff is getting rejected probably due to the speed at which I sent 
mails out, but before I go around stumbling in the dark, it'd be great to hear 
people who have already been there...
>
> Cheers, Anjo _______________________________________________
> Do not post admin requests to the list. They will be ignored.
> Webobjects-dev mailing list (Webobjects-dev@lists.apple.com)
> Help/Unsubscribe/Update your Subscription:
> http://lists.apple.com/mailman/options/webobjects-dev/probert%40macti.ca
>
> This email sent to prob...@macti.ca



------------------------------

Message: 4
Date: Fri, 11 Feb 2011 13:47:35 +0000
From: Antonio Petri <antonio.pe...@googlemail.com>
Subject: Re: Job Opportunities
To: David den Boer <ddenb...@apple.com>
Cc: WebObjects Dev <webobjects-dev@lists.apple.com>
Message-ID:
<aanlktimg_hegoynn59st7xoa5tm0pm0wqb8zrx1rv...@mail.gmail.com>
Content-Type: text/plain; charset="utf-8"

Sorry the silly question: have I missed the release of Gianduia? Is there a
"hackable" version somewhere?

On 11 February 2011 07:41, David den Boer <ddenb...@apple.com> wrote:

> Good day all, and sorry to spam the list, but his might be useful to one or
> more of you (or you may know one or more people looking to work in Cupertino
> for Apple!)
>
> My team is looking for :
> Senior Software Engineer, responsible for WO and Spring/Hibernate
> applications in a client/server and HTML/JS environment. Preference given to
> those with Cocoa/UIKit experience.
>
> Senior Software Architect, responsible for architecture, mentoring,
> standards, tools, frameworks for WO and Spring/Hibernate
> applications. Preference given to those with Cocoa/UIKit experience.
> Extensive JavaScript experience is a plus (ie. did you hack at Gianduia to
> get it working for yourself?)
>
>
> All job openings are local to Cupertino. Candidate must be willing to
> relocate, and legally work in US.
>
> If you are interested, please send me your resume -- I will get back to you
> asap.
>
>
>
> 
_________________________________________________________________________________________
>
> David den Boer | Manager, ��� Retail Engineering, IS&T | ddenb...@apple.com
> | 408.974.9739
>
>
>
>
> _______________________________________________
> Do not post admin requests to the list. They will be ignored.
> Webobjects-dev mailing list (Webobjects-dev@lists.apple.com)
> Help/Unsubscribe/Update your Subscription:
>
> 
http://lists.apple.com/mailman/options/webobjects-dev/antonio.petri%40googlemail.com
>
> This email sent to antonio.pe...@googlemail.com
>
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Message: 5
Date: Fri, 11 Feb 2011 14:48:03 +0100
From: Anjo Krank <a...@krank.net>
Subject: Re: Mailing software
To: WebObjects-Dev Mailing List List <Webobjects-dev@lists.apple.com>
Message-ID: <cbe67ea8-e682-46cd-a99a-beaae19ba...@krank.net>
Content-Type: text/plain; charset=us-ascii

That one looks nice. Although I don't quite understand? Are they selling that 
as a service or what do you get?

>From the URLs it looks like ruby, can you customize it?

Cheers, Anjo

Am 11.02.2011 um 14:03 schrieb James Cicenia:

> i have been using a package from octeth.com but will now be moving to Amazon!
>
> I have to thank Apple for dropping the Xserves as that motivated me to move 
everything
> to Amazon... well especially after my ISP was sold and they wanted to change 
my IPS.
>
> Now, I haven't made the email move to Amazon, but will, as I now am very 
impressed
> with all their integrated cloud services.
>
> Regards
> James
>
> On Feb 11, 2011, at 6:51 AM, Anjo Krank wrote:
>
>> Hi,
>>
>> has anyone built direct marketing/personalized email software with WO (or 
used any reasonable package) that he'd like to share experiences with?
>>
>> I find my stuff is getting rejected probably due to the speed at which I 
sent mails out, but before I go around stumbling in the dark, it'd be great to hear 
people who have already been there...
>>
>> Cheers, Anjo _______________________________________________
>> Do not post admin requests to the list. They will be ignored.
>> Webobjects-dev mailing list (Webobjects-dev@lists.apple.com)
>> Help/Unsubscribe/Update your Subscription:
>> http://lists.apple.com/mailman/options/webobjects-dev/james%40jimijoncom
>>
>> This email sent to ja...@jimijon.com
>
> _______________________________________________
> Do not post admin requests to the list. They will be ignored.
> Webobjects-dev mailing list (Webobjects-dev@lists.apple.com)
> Help/Unsubscribe/Update your Subscription:
> http://lists.apple.com/mailman/options/webobjects-dev/anjo%40krank.net
>
> This email sent to a...@krank.net



------------------------------

Message: 6
Date: Fri, 11 Feb 2011 08:49:16 -0500
From: Pascal Robert <prob...@macti.ca>
Subject: Re: Job Opportunities
To: antonio.pe...@gmail.com
Cc: WebObjects Dev <webobjects-dev@lists.apple.com>
Message-ID: <ad86f1ca-ba74-448d-b044-d10b287b6...@macti.ca>
Content-Type: text/plain; charset="utf-8"

The only "hackable" version is the one that Apple use on their own Web site 
(Genius reservation system I think).

> Sorry the silly question: have I missed the release of Gianduia? Is there a 
"hackable" version somewhere?
>
> On 11 February 2011 07:41, David den Boer <ddenb...@apple.com> wrote:
> Good day all, and sorry to spam the list, but his might be useful to one or 
more of you (or you may know one or more people looking to work in Cupertino for 
Apple!)
>
> My team is looking for :
> Senior Software Engineer, responsible for WO and Spring/Hibernate 
applications in a client/server and HTML/JS environment. Preference given to those 
with Cocoa/UIKit experience.
>
> Senior Software Architect, responsible for architecture, mentoring, 
standards, tools, frameworks for WO and Spring/Hibernate applications. Preference 
given to those with Cocoa/UIKit experience. Extensive JavaScript experience is a 
plus (ie. did you hack at Gianduia to get it working for yourself?)
>
>
> All job openings are local to Cupertino. Candidate must be willing to 
relocate, and legally work in US.
>
> If you are interested, please send me your resume -- I will get back to you 
asap.
>
>
> 
_________________________________________________________________________________________
>
> David den Boer | Manager, ��� Retail Engineering, IS&T | ddenb...@apple.com | 
408.974.9739
>
>
>
>
> _______________________________________________
> Do not post admin requests to the list. They will be ignored.
> Webobjects-dev mailing list (Webobjects-dev@lists.apple.com)
> Help/Unsubscribe/Update your Subscription:
> 
http://lists.apple.com/mailman/options/webobjects-dev/antonio.petri%40googlemail.com
>
> This email sent to antonio.pe...@googlemail.com
>
> _______________________________________________
> Do not post admin requests to the list. They will be ignored.
> Webobjects-dev mailing list (Webobjects-dev@lists.apple.com)
> Help/Unsubscribe/Update your Subscription:
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>
> This email sent to prob...@macti.ca

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Message: 7
Date: Fri, 11 Feb 2011 14:50:27 +0100
From: Anjo Krank <a...@krank.net>
Subject: Re: Job Opportunities
To: WebObjects Dev <webobjects-dev@lists.apple.com>
Message-ID: <ec054829-d1aa-42d6-8b7d-c76ab02ea...@krank.net>
Content-Type: text/plain; charset=utf-8

The trick is that you get the extra points if you tried grabbing it from - say 
- the Concierge page and de-minified and re-documented it so you could work 
with it while it is still unreleased.

A fools errand, of course :P

Cheers, Anjo

Am 11.02.2011 um 14:47 schrieb Antonio Petri:

> Sorry the silly question: have I missed the release of Gianduia? Is there a 
"hackable" version somewhere?
>
> On 11 February 2011 07:41, David den Boer <ddenb...@apple.com> wrote:
> Good day all, and sorry to spam the list, but his might be useful to one or 
more of you (or you may know one or more people looking to work in Cupertino for 
Apple!)
>
> My team is looking for :
> Senior Software Engineer, responsible for WO and Spring/Hibernate 
applications in a client/server and HTML/JS environment. Preference given to those 
with Cocoa/UIKit experience.
>
> Senior Software Architect, responsible for architecture, mentoring, 
standards, tools, frameworks for WO and Spring/Hibernate applications. Preference 
given to those with Cocoa/UIKit experience. Extensive JavaScript experience is a 
plus (ie. did you hack at Gianduia to get it working for yourself?)
>
>
> All job openings are local to Cupertino. Candidate must be willing to 
relocate, and legally work in US.
>
> If you are interested, please send me your resume -- I will get back to you 
asap.
>
>
> 
_________________________________________________________________________________________
>
> David den Boer | Manager, ��� Retail Engineering, IS&T | ddenb...@apple.com | 
408.974.9739
>
>
>
>
> _______________________________________________
> Do not post admin requests to the list. They will be ignored.
> Webobjects-dev mailing list (Webobjects-dev@lists.apple.com)
> Help/Unsubscribe/Update your Subscription:
> 
http://lists.apple.com/mailman/options/webobjects-dev/antonio.petri%40googlemail.com
>
> This email sent to antonio.pe...@googlemail.com
>
> _______________________________________________
> Do not post admin requests to the list. They will be ignored.
> Webobjects-dev mailing list (Webobjects-dev@lists.apple.com)
> Help/Unsubscribe/Update your Subscription:
> http://lists.apple.com/mailman/options/webobjects-dev/anjo%40krank.net
>
> This email sent to a...@krank.net



------------------------------

Message: 8
Date: Fri, 11 Feb 2011 05:59:30 -0800
From: Mike Schrag <msch...@pobox.com>
Subject: Re: Job Opportunities
To: Anjo Krank <a...@krank.net>
Cc: WebObjects Dev <webobjects-dev@lists.apple.com>
Message-ID: <e7cafaf4-3d8e-40ef-8628-ade7b3ec8...@pobox.com>
Content-Type: text/plain; charset=utf-8

And the secret password for getting through David's interview is hidden inside 
the javascript!

ms

On Feb 11, 2011, at 5:50 AM, Anjo Krank wrote:

> The trick is that you get the extra points if you tried grabbing it from - 
say - the Concierge page and de-minified and re-documented it so you could work 
with it while it is still unreleased.
>
> A fools errand, of course :P
>
> Cheers, Anjo
>
> Am 11.02.2011 um 14:47 schrieb Antonio Petri:
>
>> Sorry the silly question: have I missed the release of Gianduia? Is there a 
"hackable" version somewhere?
>>
>> On 11 February 2011 07:41, David den Boer <ddenb...@apple.com> wrote:
>> Good day all, and sorry to spam the list, but his might be useful to one or 
more of you (or you may know one or more people looking to work in Cupertino for 
Apple!)
>>
>> My team is looking for :
>> Senior Software Engineer, responsible for WO and Spring/Hibernate 
applications in a client/server and HTML/JS environment. Preference given to those 
with Cocoa/UIKit experience.
>>
>> Senior Software Architect, responsible for architecture, mentoring, 
standards, tools, frameworks for WO and Spring/Hibernate applications. Preference 
given to those with Cocoa/UIKit experience. Extensive JavaScript experience is a plus 
(ie. did you hack at Gianduia to get it working for yourself?)
>>
>>
>> All job openings are local to Cupertino. Candidate must be willing to 
relocate, and legally work in US.
>>
>> If you are interested, please send me your resume -- I will get back to you 
asap.
>>
>>
>> 
_________________________________________________________________________________________
>>
>> David den Boer | Manager, ��� Retail Engineering, IS&T | ddenb...@apple.com 
| 408.974.9739
>>
>>
>>
>>
>> _______________________________________________
>> Do not post admin requests to the list. They will be ignored.
>> Webobjects-dev mailing list (Webobjects-dev@lists.apple.com)
>> Help/Unsubscribe/Update your Subscription:
>> 
http://lists.apple.com/mailman/options/webobjects-dev/antonio.petri%40googlemail.com
>>
>> This email sent to antonio.pe...@googlemail.com
>>
>> _______________________________________________
>> Do not post admin requests to the list. They will be ignored.
>> Webobjects-dev mailing list (Webobjects-dev@lists.apple.com)
>> Help/Unsubscribe/Update your Subscription:
>> http://lists.apple.com/mailman/options/webobjects-dev/anjo%40krank.net
>>
>> This email sent to a...@krank.net
>
> _______________________________________________
> Do not post admin requests to the list. They will be ignored.
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> Help/Unsubscribe/Update your Subscription:
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>
> This email sent to msch...@pobox.com



------------------------------

Message: 9
Date: Fri, 11 Feb 2011 07:59:49 -0600
From: James Cicenia <ja...@jimijon.com>
Subject: Re: Mailing software
To: WebObjects-Dev Mailing List List <Webobjects-dev@lists.apple.com>
Message-ID: <23f5166a-12b5-4ef3-b50e-8d44aed9e...@jimijon.com>
Content-Type: text/plain; charset=us-ascii

Octeth is using basic LAMP stack. You buy a license and can then do whatever 
you like with no other charges.


Amazon.. well.. I haven't made the move yet... but will.. so I really can't say 
when. Their pricing is very inexpensive
compared to some of the more traditional services... constantcontact, 
mailchimp, etc. And they have an API which
might make it really nice to integrate directly with WO.

Regards
James

On Feb 11, 2011, at 7:48 AM, Anjo Krank wrote:

> That one looks nice. Although I don't quite understand? Are they selling that 
as a service or what do you get?
>
> From the URLs it looks like ruby, can you customize it?
>
> Cheers, Anjo
>
> Am 11.02.2011 um 14:03 schrieb James Cicenia:
>
>> i have been using a package from octeth.com but will now be moving to Amazon!
>>
>> I have to thank Apple for dropping the Xserves as that motivated me to move 
everything
>> to Amazon... well especially after my ISP was sold and they wanted to change 
my IPS.
>>
>> Now, I haven't made the email move to Amazon, but will, as I now am very 
impressed
>> with all their integrated cloud services.
>>
>> Regards
>> James
>>
>> On Feb 11, 2011, at 6:51 AM, Anjo Krank wrote:
>>
>>> Hi,
>>>
>>> has anyone built direct marketing/personalized email software with WO (or 
used any reasonable package) that he'd like to share experiences with?
>>>
>>> I find my stuff is getting rejected probably due to the speed at which I 
sent mails out, but before I go around stumbling in the dark, it'd be great to hear 
people who have already been there...
>>>
>>> Cheers, Anjo _______________________________________________
>>> Do not post admin requests to the list. They will be ignored.
>>> Webobjects-dev mailing list (Webobjects-dev@lists.apple.com)
>>> Help/Unsubscribe/Update your Subscription:
>>> http://lists.apple.com/mailman/options/webobjects-dev/james%40jimijon.com
>>>
>>> This email sent to ja...@jimijon.com
>>
>> _______________________________________________
>> Do not post admin requests to the list. They will be ignored.
>> Webobjects-dev mailing list (Webobjects-dev@lists.apple.com)
>> Help/Unsubscribe/Update your Subscription:
>> http://lists.apple.com/mailman/options/webobjects-dev/anjo%40krank.net
>>
>> This email sent to a...@krank.net
>
> _______________________________________________
> Do not post admin requests to the list. They will be ignored.
> Webobjects-dev mailing list (Webobjects-dev@lists.apple.com)
> Help/Unsubscribe/Update your Subscription:
> http://lists.apple.com/mailman/options/webobjects-dev/james%40jimijon.com
>
> This email sent to ja...@jimijon.com



------------------------------

Message: 10
Date: Fri, 11 Feb 2011 15:15:55 +0100
From: Anjo Krank <a...@krank.net>
Subject: Re: Mailing software
To: WebObjects-Dev Mailing List List <Webobjects-dev@lists.apple.com>
Message-ID: <b9ab28a8-4b96-4e8b-9510-9a5b2fb7d...@krank.net>
Content-Type: text/plain; charset=us-ascii

Mailchimp looks nice too and they have neat guides on their Site. But the 
per-customer or per-email fee will make it too expensive. And I'd first need to 
weed out our email accounts...

The suggestion to wait is good. Maybe I'll also sort on domains and the 
interleave them into a queue. This should maximize the amount of time spent.

Cheers, Anjo

Am 11.02.2011 um 14:42 schrieb Pascal Robert:

> We evaluated MailChimp and it was working great in our evaluation. Before 
that, I had a Perl script that was sending individual emails, and I found out that 
I have to put a 5 seconds delay between each email sent or else some SMTP server 
would throttle delivery or even reject emails.
>
> For non-personalized emails, I was using a mailing list in CommuniGate Pro, I 
found that by using a mailing list, delivery is done much faster, but you do loose 
personalization.
>
> But no matter which solution you use, you make to make sure your email database is 
"clean" of outdated email addresses. For example, Bell Sympatico here will reject 
any new mails if they found that more than 10% of previous deliveries you did for a specific 
day was for non existent addresses

 _______________________________________________
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