THE WHATIS.COM WORD-OF-THE-DAY May 29, 2002 glocalization ______________ TODAY'S SPONSOR: The .tv Corporation
Save 30% on Web addresses! Not only will you get a great deal on your Web addresses, but you'll also get superior customer service, innovative products and services and a place that is easy to register and manage your Web addresses. Great names are still available. Register the names you want before someone else does! Check it out now: http://WhatIs.com/r/0,,3582,00.htm?the.tvcorporation ______________ TODAY'S WORD: glocalization See our definition with hyperlinks at http://searchebusiness.techtarget.com/sDefinition/0,,sid19_gci826478,00.html Glocalization is a term that was invented in order to emphasize that the globalization of a product is more likely to succeed when the product or service is adapted specifically to each locality or culture it is marketed in. The term combines the word globalization with a near synonym, localization. (An earlier term for globalization in terms of product preparedness for international marketing is internationalization.) The term first appeared in the late 1980s in articles by Japanese economists in the Harvard Business Review. According to the sociologist Roland Robertson, who is credited with popularizing the term, glocalization describes the tempering effects of local conditions on global pressures. At a 1997 conference on "Globalization and Indigenous Culture," Robertson said that glocalization "means the simultaneity --- the co-presence --- of both universalizing and particularizing tendencies." The presence of McDonalds restaurants throughout the world is an example of globalization, while the restaurant chain's changing menu in an attempt appeal to local palates is an example of glocalization. Perhaps even more illustrative of glocalization: For promotions in France, the restaurant chain recently chose to replace its familiar Ronald McDonald mascot with Asterix the Gaul, a popular French cartoon character. RELATED TERMS: localization http://whatis.techtarget.com/definition/0,,sid9_gci212496,00.html internationalization http://whatis.techtarget.com/definition/0,,sid9_gci212303,00.html ______________________ SELECTED LINKS: The Standard examines the subject in an article, "Glocalization: Easier Said Than Done." http://www.thestandard.com/article/0,1902,18890,00.html The First Glocalization Conference was held on May 11-13, 2002. http://www.developmentgateway.org/node/164128/ ______________________ QUIZ #26 | Storage Smarts Is it a petabyte, terabyte, exabyte, or megabyte? Which amount of data is the equivalent of more than 300 feature-length movies, 40,000 faxes, 15,000 CDs converted to MP3 at high fidelity, or enough words that it would take every adult in America speaking at the same time for five minutes to say them all? Find out when you take our latest quiz! http://searchstorage.techtarget.com/sDefinition/0,,sid5_gci822242,00.html _________________________________________________________ LESS THAN 4 WEEKS UNTIL OUR FREE SECURITY DECISIONS EVENT Time's running out to attend Security Decisions June 19-21 at the Hilton Chicago Hotel. There are still seats left but you should act now or risk being shut out. FREE attendance available at: http://www.securityconf.com/html/registration.htm Benefit from top strategies to make the most cost-effective security purchases, expert tactics to close specific security holes in your system, and the most effective ways to manage network security (without breaking the bank). Apply today! ______________________________ RECENT ADDITIONS AND UPDATES [1] wall time http://whatis.techtarget.com/definition/0,,sid9_gci826109,00.html [2] lazy loading http://searchvb.techtarget.com/sDefinition/0,,sid8_gci825078,00.html [3] Polish notation http://searchhp.techtarget.com/sDefinition/0,,sid6_gci824619,00.html [4] verbose logging http://searchwindowsmanageability.techtarget.com/sDefinition/0,,sid33_gci823745,00.html [5] Cartesian coordinates http://whatis.techtarget.com/definition/0,,sid9_gci824296,00.html ____________________________________________________________________ ::::::::::::::::::: WHATIS.COM CONTACTS ::::::::::::::::::: LOWELL THING, Site Editor ([EMAIL PROTECTED]) ____________________________________________________________________ MARGARET ROUSE, Assistant Editor ([EMAIL PROTECTED]) ___________________________________________________________________ :::::::::::::::::::: ABOUT THIS NEWSLETTER ::::::::::::::::::::: Created by TechTarget (http://www.techtarget.com) TechTarget - The Most Targeted IT Media Copyright 2002, All Rights Reserved. If you would like to sponsor this or any techtarget newsletter, please contact Gabrielle DeRussy at [EMAIL PROTECTED] Unsubscribe from 'Word of the Day' - Simply Reply to this Email with REMOVE within the Body or Subject > or - Go to: http://WhatIs.techtarget.com/register - Log in to edit your profile. - Click on the link to Edit email subscriptions. - Uncheck the box next to the newsletter you wish to unsubscribe from. - When finished, click "Save Changes to My Profile."