THE WHATIS.COM WORD-OF-THE-DAY   
September 4, 2002

virtual call center 
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TODAY'S WORD: virtual call center 

See our definition with hyperlinks at 
http://searchcrm.techtarget.com/sDefinition/0,,sid11_gci848284,00.html 

A virtual call center is a call center in which the organization's
representatives are geographically dispersed, rather than being
situated at work stations in a building operated by the organization.
Virtual call center employees may be situated in groups in a number
of smaller centers, but most often they work from their own homes.
This is an attractive arrangement for many employees: the hours are
often flexible, and there's no dress code or commute. For the
organization, the virtual call center model saves housing and
equipment costs and can lead to lower employee turnover rates, which
tend to be high for physical call centers. 

Switching to a virtual call center model can be very beneficial. One
example: My Twinn (a high-end doll manufacturer) went to a virtual
model in 2000. That year, 30% more inquiry calls were converted to
orders, employee turnover decreased 88%, and 90% fewer calls had to
be escalated (transferred to a higher-level employee), compared to
1999. For companies whose business is highly seasonal, the virtual
model also means that they don't have to maintain large facilities
year-round. My Twinn, for example, requires over 400 customer support
employees in their busy Christmas season, but only about 25 the rest
of the year. 

To appear professional and increase customer confidence, even bricks
and mortar call centers attempt to present customers with a virtual
representation of an organization's offices. The customer, dialing a
customer service or technical support number, is given the impression
that their call reaches a physical department within the
organization, when fact, it is likely to reach a company that
outsources support for several different organizations. In the case
of the virtual call center the customer's impression is even more
illusory, as the number is quite likely to reach the kitchen of a
stay-at-home parent, or the dorm room of a university student. 

RELATED TERMS:

virtual 
http://whatis.techtarget.com/definition/0,,sid9_gci213296,00.html 

call center 
http://searchcrm.techtarget.com/sDefinition/0,,sid11_gci211736,00.html 

bricks and mortar 
http://searchebusiness.techtarget.com/sDefinition/0,,sid19_gci533233,00.html 

outsource 
http://searchebusiness.techtarget.com/sDefinition/0,,sid19_gci212731,00.html 
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SELECTED LINKS:

SearchCRM.com provides "Best Web Links" to more about call centers. 
http://searchcrm.techtarget.com/bestWebLinks/0,,sid11_tax1156,00.html

CIO Magazine has more about My Twinn's experience in their article
"Hello Dolly!" 
http://www.cio.com/archive/051501/hello.html 

SearchEBusininess.com provides selected links to information about
"virtual enterprises." 
http://searchebusiness.techtarget.com/bestWebLinks/0,289521,sid19_tax282969,00.html 
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WHATIS DISCUSSION FORUM | Challenge #13: Choosing an HTML editor

Les is at the point where he needs to invest some money in a good
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THE CHALLENGE: What is your favorite HTML editor? Recommend an HTML
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QUIZ #7 | Protocols

How much do you know about IT protocols? Take our quiz and find out!
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RECENT ADDITIONS AND UPDATES 

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[2] Group Policy Object 
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[3] ACK 
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[4] NAK 
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[5] HDMI 
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