On Wed, Jul 26, 2017 at 5:52 PM, Philipp Serafin <phil...@gmail.com> wrote:
> Mark Kaplun <m...@marksw.com> schrieb am Mi., 26. Juli 2017 um 15:43 Uhr: > >> [...] >> Basically the HTML is loaded first, and at some point you can have some JS >> that will load the JSON by an AJAX request. google is happy to get the >> JSON-LD this way [...] >> > > This sounds like an interesting approach - however, that would require a > (e.g. non-browser-)client to support javascript and potentially fetch and > execute the complete page JS - all that just to get meta-data, would it? > > That sounds like a very expensive solution for a technology that was > supposed to enable bots to consume web pages *without* needing to cut > through all the bloat. > > > > As far as I know, google now runs whatever JS there is on a page, so yes, it is an expensive technology, but since they already do it in any case I assume there is no extra expanse for them. Obviously it is a barrier to entry for other players.