Hi all,

Just a quick reminder that we will be starting this month's showcase in
about an hour. Join us at https://www.youtube.com/live/zRTdu-Ku1FU.

Best,
Kinneret

On Mon, Mar 17, 2025 at 11:56 AM Kinneret Gordon <[email protected]>
wrote:

> Hi all,
>
> The March Research Showcase will be live-streamed this Wednesday, March
> 19, at 9:30 AM PT / 16:30 UTC. Find your local time here
> <https://zonestamp.toolforge.org/1742401800>. March is Women's History
> Month <https://en.wikipedia.org/wiki/Women%27s_History_Month> in many
> parts of the world, making it a good time to discuss the latest research on 
> *Gender
> Gapsֹֹ*- our theme for this month.
>
> We invite you to watch via the YouTube stream:
> https://www.youtube.com/live/zRTdu-Ku1FU. As always, you can join the
> conversation in the YouTube chat as soon as the showcase goes live.
>
> For this showcase we’re excited to feature three presentations, including
> a full-length talk and two presentations of research supported by the
> Wikimedia Research Fund:
>
> Online Images Amplify Gender Bias
> By *Douglas Guilbeault (Stanford University)*
> Each year, people spend less time reading and more time viewing images,
> which are proliferating online. Images from platforms like Google and
> Wikipedia are downloaded by millions every day, and millions more are
> interacting via social media like Instagram and TikTok that primarily
> consist of exchanging visual content. In parallel, news agencies and
> digital advertisers are increasingly capturing attention online through the
> use of visual content, which people process more quickly, implicitly, and
> memorably than text. In this paper, we show that the rise of images online
> significantly exacerbates gender bias, both in its statistical prevalence
> and its psychological impact. We examine the gender associations of 3,495
> social categories (such as nurse or banker) in over one million images from
> Google, Wikipedia, and IMDb, as well as in billions of words from these
> platforms. We find that gender bias is stronger and more prevalent in
> images than text for both female- and male-typed categories. We further
> show that the documented underrepresentation of women online is worse in
> images compared to not only text, but also public opinion and US census
> data. Finally, we conducted a nationally representative, pre-registered
> experiment which shows that googling for images rather than textual
> descriptions of occupations amplifies gender bias in participants’ beliefs.
> Addressing the societal impact of this large-scale shift toward visual
> communication will be essential for developing a fair and inclusive future
> for the internet.
> Measuring the Gender GapBy *Tianwa Chen (The University of Queensland)*In
> this presentation, I would like to present our three research works aimed
> at measuring the gender gap on Wikipedia through data-driven strategies.
> Our first study explores the estimation of gender completeness within
> Wikipedia, offering a new methodology for assessing content gaps. The
> second study analyses the evolution of gender diversity, employing
> visualizations to track the gender distribution in Wikipedia articles
> categorized under ‘Person’ over time. The third and ongoing study delves
> into the gender balancing efforts among Wikipedia editors. We are currently
> conducting interviews within the editor community and planning to develop a
> dashboard through a co-design approach. These studies collectively advance
> our understanding of gender representation and provide actionable insights
> to foster gender equality in the Wikipedia community.Addressing
> Wikipedia’s Gender Gaps Through Social Media AdsBy *Reham AL Tamime
> (University of Strathclyde)*Wikipedia’s well-documented gender gap
> remains a persistent challenge, with women underrepresented among
> contributors. While past efforts—such as Edit-a-thons, workshops, and
> social media campaigns—have aimed to bridge this gap, more targeted
> approaches remain under-explored. In this talk, I will present our project,
> which explores the use of social media advertising to reach and recruit
> women as Wikipedia editors. I will share preliminary findings from our
> targeted advertisements on LinkedIn, where we designed a survey to assess
> the effectiveness of the reach of the advertisement. Building on these
> insights, I will discuss how we have expanded our approach to include
> multiple social media platforms, refined targeting strategies, and
> developed various messages to increase reach and eventually participation
> in Wikipedia.
> Best,Kinneret
>
> --
>
> Kinneret Gordon
>
> Lead Research Community Officer
>
> Wikimedia Foundation <https://wikimediafoundation.org/>
>
>
> *Learn more about Wikimedia Research <https://research.wikimedia.org/>*
>
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