Hi All,

Just a friendly reminder that our April showcase on *Editor Motivations*
will start in about an hour at 9:30 AM PT / 16:30 UTC. Join us at
*https://www.youtube.com/live/vl0DpsfnPXY
<https://youtube.com/live/vl0DpsfnPXY?feature=share>.*

Best,
Kinneret

On Mon, Apr 14, 2025 at 9:31 AM Kinneret Gordon <[email protected]>
wrote:

> Hi all,
>
> The April 2025 Research Showcase will be live-streamed this Wednesday,
> April 16, at 9:30 AM PT / 16:30 UTC. Find your local time here
> <https://zonestamp.toolforge.org/1744821000>. Our theme this month is 
> *Motivation
> of Wikipedia Editors*.
>
> *We invite you to watch via the YouTube
> stream: https://www.youtube.com/live/vl0DpsfnPXY
> <https://youtube.com/live/vl0DpsfnPXY?feature=share>.* As always, you can
> join the conversation in the YouTube chat as soon as the showcase goes live.
>
> Our presentations this month:
> Motivating Experts to Contribute to Digital Public Goods: A Personalized
> Field Experiment on WikipediaBy *Yan Chen (University of Michigan)*We
> conducted a large-scale personalized field experiment to examine how match
> quality, recognition, and social impact influence domain experts'
> contributions to Wikipedia. Forty-five percent of the experts expressed
> willingness to contribute in the baseline condition, while 51% (a 13\%
> increase over the baseline) expressed interest when they received a signal
> that an article matched their expertise. However, none of the treatments
> had a significant effect on actual contributions. Greater actual match
> quality between a recommended Wikipedia article and an expert's expertise,
> measured by cosine similarity, an expert's reputation and the Wikipedia
> article length, were the most important predictors of both contribution
> length and quality. These findings suggest that match quality between
> volunteers and tasks is critically important in encouraging contributions
> to digital public goods, and likely to volunteering in general.
>
>
> Quantitative Analysis of Zambian Wikipedia Contributions: Assessing
> Awareness, Willingness, Motivation, and the Impact of Gamified Leaderboards
> and BadgesBy *Lighton Phiri (University of Zambia)*Wikipedia is a widely
> recognized and valuable source of information, However, it encounters
> persistent challenges in attracting and retaining active contributors. It
> is recorded that only 10 people from Zambia contribute and create content
> on wikipedia in the month of may 2023. While a large number consumes
> Wikipedia content, there is a noticeably low number of Wikipedians that
> contribute content on and about Zambia. This paper presents a Facebook
> plugin, WikiMotivate, aimed at motivating Zambian Wikipedians to update
> pre-existing content, add new entries, and share their natural expertise.
> WikiMotivate was implemented as a Facebook plugin that utilizes leaderboard
> and badge gamification features to encourage and incentivize active
> Wikipedia content contribution. Using a mixed-methods approach, historical
> Wikipedia edit histories were used to quantify content contributed by
> Zambian Wikipedians. In addition, user surveys were conducted to determine
> relative levels of awareness about Wikipedia, willingness to contribute
> content on Wikipedia and perceived motivating factors that affect content
> contribution on Wikipedia. Furthermore, a Facebook plugin, WikiMotivate,
> was implemented in order to be used as a service for motivating potential
> Zambian Wikipedians. Finally, in order to determine the most effective
> approach, a comparative analysis of leader-boards and badges was conducted
> with nine (9) expert evaluators. The results clearly indicate that a
> significant proportion of Wikipedia content on and about Zambia is authored
> by Wikipedians from outside Zambia, with only 11% of the contributors, out
> of the 224, originating from Zambia. In addition, study participants were
> largely unaware of the various editing practices on Wikipedia;
> interestingly enough, most participants expressed their willingness to
> contribute content if trained. In terms of motivating factors, “Information
> Seeking and Educational Fulfillment” was the key motivating factor. The
> Facebook plugin implemented suggests that incorporating leaderboards and
> badges is a more effective approach to motivating contributions to
> Wikipedia. This study provides useful insight into the landscape of
> Wikipedia content contribution in the Global South.
>
> [1] https://unza.zm [2] https://datalab.unza.zm [3] https://emi.org.zm
> Best,
> Kinneret
>
> --
>
> Kinneret Gordon
>
> Lead Research Community Officer
>
> Wikimedia Foundation <https://wikimediafoundation.org/>
>
>
> *Learn more about Wikimedia Research <https://research.wikimedia.org/>*
>
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