https://bugzilla.wikimedia.org/show_bug.cgi?id=51912

       Web browser: ---
            Bug ID: 51912
           Summary: Make Wikipedia distinct by styling of a prominent UI
                    feature differently than the default
           Product: Wikimedia
           Version: wmf-deployment
          Hardware: All
                OS: All
            Status: NEW
          Keywords: design
          Severity: normal
          Priority: Unprioritized
         Component: General/Unknown
          Assignee: wikibugs-l@lists.wikimedia.org
          Reporter: o...@wikimedia.org
                CC: b...@mzmcbride.com, jrob...@wikimedia.org,
                    swall...@wikimedia.org, tpars...@wikimedia.org
    Classification: Unclassified
   Mobile Platform: ---

(Usage of 'Wikipedia' below should be understood as referring all the different
language editions.)

The default appearance of MediaWiki is remarkably close to Wikipedia. For
better or worse, many people intuitively associate the Vector skin with
Wikipedia content and values. This makes the experience of viewing
non-Wikipedia wikis slightly disorienting, especially when the content policy
and editorial standards are dramatically different from Wikipedia's. It's not
unreasonable to suspect that this hurts Wikipedia's reputation and credibility.

Traditionally the visual identity of individual projects has been asserted via
the logo, but the logo is not prominently visible on the mobile site (and space
constraints preclude it from being so) and it is not always visible on the
desktop site (if you scroll past the top of the page, for example).

Wikipedia's visual identity should be distinct. It need not be obnoxiously and
loudly distinct. It is probably sufficient to apply a subtle, non-default
styling to a prominent UI element, like changing the color of the Vector
sidebar to a slightly different shade of grey.

It is important for the software to remain free and freely reusable for third
parties, and this includes the design. We don't need to withhold or conceal the
CSS code; it'd be sufficient to make it non-default.

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