Durova wrote:
> Has anyone stopped to ask whether this is really worth it to the SEO?  
> In terms of labor and cost/benefit?

In that world, it's a non-issue.  For one thing, neither the
SEO's nor the suckers who buy their services are the sharpest
knives in the drawer.  (If they were sharper, they wouldn't have
to be bottom-feeders.)

And if an SEO can say, "I guarantee to improve your search engine
rankings", and if he can convince suckers to pay him to do so,
then it *is* worth it to him, regardless of whether he actually
improves his customers' hit rates (or even whether he actually
improves their rankings).

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