George Herbert wrote:
>  Or perhaps we're being too harsh, time
> and content will bring critical masses of readership.
>   
When would exponential growth of readership occur?  In a phase when Web 
readership was growing exponentially (in the past now, it seems, and I 
do know what the term means); when the application is sufficiently new 
and different to distract people from what they were already doing 
online.  "Critical mass" strikes me as a misplaced metaphor, really. 
Though it would do fine for social networking sites.

Charles


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