PR people who edited Wikipedia get crucified. Counterattack: reduce
trust in Wikipedia.

http://www.sciencedaily.com/releases/2012/04/120417113527.htm

Paper: http://www.prsa.org/Intelligence/PRJournal/

The paper's message appears to be "Wikipedia's rules need to change".
(Also, "Jimmy Wsles is a big meanie head.") The paper doesn't address
the problem that the media and general public get upset and turn PR
editing into a PR problem even when it's within existing rules.

(Aside: I've evidently been skimming too many hard science papers -
that "peer reviewed" paper reads like an undergraduate essay.)


- d.

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