At risk of not quite answering the question:

To keep our editors properly, we should make the software sufficiently 
reasonable and flexibly to automate routine work people encounter...

I couldn't get started at Wiktionary or Wikibooks easily due to my lack of 
linguistic or librarian background, and lack of tools to make elementary edits 
within such project scope — tools anyone can edit, using a standardized 
flexible framework, unlike the existing 'gadgets' which are so easy to break 
and difficult to write in a way which is easy to maintain, and share so little 
code.

On Fri, 7 Mar 2014, at 19:35, Charles Andrès wrote:
> TLDR:transform the thank you campaign after the fundraising  in a "Thank you 
> campaign: became an editor"
> 
> 
> Following a really nice discussion of the swiss mailing list, I had a look in 
> the statistics here: 
> http://stats.wikimedia.org/EN/TablesWikipediansEditsGt5.htm
> 
> First, as unfortunately expected I notice the decrease between january 2013 
> and 2014, but in the second time I've been surprised by the increase in 
> january 2014 comparing to december 2013.
> 
> I first thought the large press coverage of the "decline of Wikipedia"  had 
> an effect to motivate new editors, but when looking to these charts 
> http://reportcard.wmflabs.org/graphs/new_editors
> 
> I notice that every winter we have these increase of editors , most probably 
> due to the fundraising campaign.
> 
> But unfortunately, like for Wiki Loves Monuments effect, this increase of new 
> editors during a month is not enough to invert the tendency 
> http://reportcard.wmflabs.org/graphs/active_editors
> 
> It has been discussed several time in the past, but I guess we should do it 
> again, how can we turned the fundraising campaign in a massive outreach 
> campaign?
> 
> I have two leads, the easy one and the complex one :-)
> 
> 
> The easy one would be to add to the thank you message an invitation to 
> join/meet/take information about users-group, thematic organisation or 
> chapters. This move may help to improve the retention by a face to face 
> approach.
> 
> The complex one would be to develop a system to invite people to contribute 
> in specific article.
> 
> The main point would be to transform the thank you campaign in a "Thank you 
> campaign: became an editor"
> The idea is to display a banner inviting the reader to edit wikipedia. the 
> concept is the following:
> identify the categories of the page currently displayed
> select three articles in these categories with a template “expand” or similar
> http://en.wikipedia.org/wiki/Template:Empty_section
> http://en.wikipedia.org/wiki/Template:Expand_section
> http://fr.wikipedia.org/wiki/Mod%C3%A8le:Section_vide_ou_incompl%C3%A8te
> displayed a message like:
> You can also help Wikipedia by expanding an article, here are three articles 
> that need your help, if you want to know how you can help, click on the topic 
> you like :
> article from category one
> article from category two
> article from category three (or random category)
> after the reader click on the article, send him to the section to expand:
> in edit mode, with a banner explaining the basics of editing or
> with visual editor displaying a banner explaining this mode
> after publication of the article, a thank you banner, explaining how to 
> register, with a link to the create an account page
> 
> 
> I start a page on meta to see if this idea can be 
> discuss/expand/improved/deployed     
> https://meta.wikimedia.org/wiki/Wikimedia_CH/outreach_fundraising_campaign
> 
> 
> Thanks for your comment or your help, you can also took my idea , change it 
> totally and turn it in something doable! :-D
> 
> 
> Charles
> 
> 
> 
> 
> 
> 
> 
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