If I may, I’d like to offer some tips into the optimal use of Twitter to both thank 60 Minutes and increase the impact of the report for Wikimedia via your followers:
- Don’t start your tweet with either @saferCBS or @jschieberg. When you start a tweet with an @ address, generally speaking, only people who follow both you will see it. - Include a photo for maximum engagement by others. Ideal aspect ratio is 2/1. I have created several for anyone to use: https://www.yousendit.com/download/UlRRZUNnQ3R6NElPd3NUQw. Note: I don’t know what the issues are about taking a screenshot. - Include the link to the CBS website. http://www.cbsnews.com/news/60-minutes-cameras-go-to-wikimania/ Everybody benefits from more people viewing this. - Repeat your tweet. Believe it or not, most of my tweets are repeated 3 x eight hours apart. Each time, the click throughs are the same. So as an illustrative example, my first tweet was: “ Thanks for the great coverage @saferCBS and @jschieberg. Loved http://www.cbsnews.com/news/60-minutes-cameras-go-to-wikimania/ " The final result is: https://twitter.com/GuyKawasaki/status/585111806403674112 Then I repeated at the end of the day: “ Thanks for the great coverage @saferCBS and @jschieberg of Wikipedia. http://www.cbsnews.com/news/60-minutes-cameras-go-to-wikimania/ “ This looked like this: https://twitter.com/GuyKawasaki/status/585253520774836224 Anyway, food for thought. Guy On Mon, Apr 6, 2015 at 6:14 PM, Sam Klein <sjkl...@hcs.harvard.edu> wrote: > It was really quite good. Worth watching for those who can find copies. > > They do all follow Twitter closely, even if the spinoff _140 Seconds_ > hasn't been so popular. SJ > > On Mon, Apr 6, 2015 at 4:16 AM, Pine W <wiki.p...@gmail.com> wrote: > > > Very nice piece, if a little hazy on details. Katherine, how would you > > suggest that we thank _60 Minutes_? We can tweet to them, although there > > may be better ways. > > > > Cheers, > > > > Pine > > On Apr 5, 2015 11:30 AM, "Pine W" <wiki.p...@gmail.com> wrote: > > > > > Excellent, thanks Katherine. I'll check the 60 Minutes segment to see > if > > > they have ideas that I can reuse for the video productions that some of > > us > > > are working on this year. It sounds like their intended audience is > > > different, more aimed at educating readers than educating potential > > editors > > > or researchers, so it remains to be seen how much overlap there will > be. > > I > > > look forward to watching the episode. > > > > > > Pine > > > On Apr 5, 2015 4:17 AM, "Katherine Maher" <kma...@wikimedia.org> > wrote: > > > > > >> Hi everyone, > > >> > > >> For the past year, the US television program* 60 Minutes*[1] has been > > >> working on a segment on Wikimedia. We learned that it will air today > > >> Sunday, April 5, at 7 p.m. EST/PST, and will be available for > streaming > > on > > >> the* 60** Minutes* website (http://www.cbsnews.com/60-minutes/), > > >> reportedly > > >> without any geo IP restrictions, shortly after it airs. > > >> > > >> We wanted to let you know in case you are interested in watching. *60 > > >> Minutes *doesn't allow subjects to preview their scripts, but here's > > what > > >> we expect: > > >> > > >> *BASICS* > > >> > > >> Title: "Wikimania" > > >> Host: Morley Safer > > >> Length: 13-17 minutes > > >> Audience: ~12 million, US, general interest, mature audience. > > >> Time: Sunday, April 5, at 7 p.m. EST/PST > > >> Availability: Streaming at the* 60** Minutes*/site shortly after > > airdate; > > >> no geo IP restrictions > > >> > > >> *THEMES* > > >> > > >> *60** Minutes* prides itself in making complicated realities easily > > >> understandable. It will be a high-level introduction for a general > > >> audience, and may even seem simplistic for a community member. > > >> > > >> We expect the segment to be positive, focusing on how Wikipedia is > > created > > >> by volunteers from all over the world, and emphasizing how unusual the > > >> projects are. In terms of negatives, the feature may include some > stale > > >> stereotypes about Wikimedians as socially awkward, the gender gap, and > > >> inaccuracies. > > >> > > >> The segment will feature: > > >> > > >> > > >> - Interviews with Jimmy, Sue, and Lila > > >> - A short profile of Jimmy as founder. > > >> - Storytelling from Wikimania London. > > >> - Examples of people involved with Wikipedia including: Dumi > Ndubane > > >> and > > >> Bobby Shabangu of Wikimedia ZA; Dorothy Howard leading a GLAM > > >> editathon at > > >> the Frick museum in NY; and an interview with NYC Wikipedian Amanda > > >> Levendowski. > > >> - Notable facts and figures about Wikipedia, its global popularity, > > >> depth, and user support. > > >> > > >> You can currently find preview clips here: > > >> http://www.cbsnews.com/60-minutes/ > > >> > > >> Thanks to everyone for your support and participation! > > >> > > >> Katherine > > >> > > >> [1] *60 Minutes* is one of the most popular television shows in the > > Unites > > >> States, reaching an audience of as many as 15 million people each > week. > > >> Morley Safer, the journalist, is one of the best known hosts. > > >> https://en.wikipedia.org/wiki/60_Minutes; > > >> https://en.wikipedia.org/wiki/Morley_Safer > > >> -- > > >> Katherine Maher > > >> Chief Communications Officer > > >> Wikimedia Foundation > > >> 149 New Montgomery Street > > >> San Francisco, CA 94105 > > >> > > >> +1 (415) 839-6885 ext. 6635 > > >> +1 (415) 712 4873 > > >> kma...@wikimedia.org > > >> _______________________________________________ > > >> Wikimedia-l mailing list, guidelines at: > > >> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines > > >> Wikimedia-l@lists.wikimedia.org > > >> < > > > https://meta.wikimedia.org/wiki/Mailing_lists/guidelineswikimedi...@lists.wikimedia.org > > > > > >> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l > , > > >> <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> > > > > > > > > _______________________________________________ > > Wikimedia-l mailing list, guidelines at: > > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines > > Wikimedia-l@lists.wikimedia.org > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> > > > > > > -- > Samuel Klein @metasj w:user:sj +1 617 529 4266 > _______________________________________________ > Wikimedia-l mailing list, guidelines at: > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines > Wikimedia-l@lists.wikimedia.org > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> > _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe>
