Even I agree we need more donations from mobile but more aggressive banners doesn't usually lead to more donations coming. At least, if it's more aggressive than a certain threshold and I think these banners pass that threshold by far. Best
On Tue, Dec 11, 2018 at 5:00 PM David Gerard <dger...@gmail.com> wrote: > I've had people complaining to me personally about the multiple-page > fundraising banners on mobile, like I can do anything about them ... > this is really deeply pissing people off. > > On Tue, 11 Dec 2018 at 15:03, Joseph Seddon <jsed...@wikimedia.org> wrote: > > > > Hi James, > > > > As I mentioned in my original reply to Molly, Desktop page views have > been > > in decline for the past 2-3 years from 4.36 billion (Oct 2016) to 3.64 > > billion (Oct 2018). Likewise, the relative effectiveness as of mobile as > a > > fundraising platform has historically been substantially lower compared > > with desktop. So with future budget growth in mind and a desktop > > fundraising environment that will become increasingly difficult, we’ve > been > > working hard to ensure that as user behaviors shift we are well prepared > > and that the future of the movement is safeguarded. > > > > Regards > > Seddon > > > > > > > > On Mon, Dec 10, 2018 at 5:14 AM James Salsman <jsals...@gmail.com> > wrote: > > > > > For those of you who have not seen the mobile fundraising banner this > > > year, and thus are uncertain of what all the fuss is about, here is an > > > example: > > > > > > https://i.imgur.com/wL4Y5dl.png > > > > > > The fundraising message literally takes 4.5 screens that have to be > > > scrolled through to get to the article. I don't think its accurately > > > reflected with how desktop browsers render the example given by the > > > Fundraising team at > > > > > > > https://en.m.wikipedia.org/wiki/NASA?banner=B1819_0701_mlWW_mob_p1_lg_template&force=1&country=US > > > which is only a little over one screenful before the article text on > > > typical landscape-shaped desktop browser rendering. > > > > > > In years past, it seemed like the fundraising team was more > > > forthcoming about their choices and the reasons for making them. Has > > > anyone inside or outside of the Foundation seen any explanation of why > > > so much text, with such odd formatting, is necessary on mobile this > > > year? > > > > > > On Thu, Dec 6, 2018 at 8:44 AM Samuel Klein <meta...@gmail.com> wrote: > > > > > > > > I love the focus on mobile and smaller format interfaces, quite > > > generally; > > > > it's increasingly how I use the projects too! > > > > > > > > A) This banner-text-series is clearly impactful, gave me a bit of a > jump > > > > scare, and got me to read it to find out why. I'm still not sure how > I > > > feel > > > > about it. > > > > ~ Visual effect: Messages that flow smoothly in and out of the > reading > > > > experience are even nicer. > > > > ~ Message: Is there an estimate of the total impact on all readers, > as > > > well > > > > as total effective fundraising? If there is a very effective > > > > compact/delightful banner, and an even more effective > large/ambivalent > > > > one, is there some internal calculus about the overal impact of > running > > > the > > > > former for longer vs. the latter for a short period? > > > > I'd like to think the best possible messages inspire and delight > and > > > > draw on positive emotions while raising funds, including for those > who > > > > don't donate, even if they do not yield the most donations per view. > > > > > > > > B) The tracking of whether I've donated, when choosing to show or > not > > > show > > > > me banners, is definitely lacking. Part of this is that we have > taken an > > > > overly-paranoid approach to gathering and anonymizing user data. It > is > > > > entirely possible to cluster users for the purposes of > > > > not-continuing-to-show-banners (maintain a dictionary of > > > > user-fingerprint-hashes-already-seen, check to see if the current > user is > > > > in there, don't show banners if they are) without being able to see > what > > > > pages a given user is viewing. > > > > > > > > I wrote more about this here: > > > > > > > > https://blogs.harvard.edu/sj/2018/07/25/anonymizing-data-on-the-users-of-wikipedia/ > > > > Please consider doing this; it is really hurting the > user-experience of > > > > the wiki projects (not only in this instance -- in so many other > basic > > > > instances of usage stats + testing over time!), for no benefit to > anyone. > > > > _______________________________________________ > > > > Wikimedia-l mailing list, guidelines at: > > > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > > > https://meta.wikimedia.org/wiki/Wikimedia-l > > > > New messages to: Wikimedia-l@lists.wikimedia.org > > > > Unsubscribe: > https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > > > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> > > > > > > _______________________________________________ > > > Wikimedia-l mailing list, guidelines at: > > > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > > > https://meta.wikimedia.org/wiki/Wikimedia-l > > > New messages to: Wikimedia-l@lists.wikimedia.org > > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > > > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> > > > > > > > > -- > > Seddon > > > > *Community and Audience Engagement Associate* > > *Advancement (Fundraising), Wikimedia Foundation* > > _______________________________________________ > > Wikimedia-l mailing list, guidelines at: > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > https://meta.wikimedia.org/wiki/Wikimedia-l > > New messages to: Wikimedia-l@lists.wikimedia.org > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> > > _______________________________________________ > Wikimedia-l mailing list, guidelines at: > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > https://meta.wikimedia.org/wiki/Wikimedia-l > New messages to: Wikimedia-l@lists.wikimedia.org > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> -- Amir _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/wiki/Wikimedia-l New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe>
