Hello Greg + all! Gorgeous, text- & image-rich, substantive, structural,
inspiring, multilingual. 11/10.    German? -SJ

On Tue, Jul 9, 2019 at 9:32 PM Gregory Varnum <gvar...@wikimedia.org> wrote:

> Hello!
>
> Today, we are  thrilled to share an updated visual design style on the
> Wikimedia Foundation website (wikimediafoundation.org)!
>
> This updated design was developed by the Wikimedia Foundation’s Product
> design team. We worked on feedback from Meta-Wiki, emails, Phabricator, and
> hundreds of conversations paired with user testing with people in the
> target audiences for the website. We are incredibly appreciative of the
> great care that team has taken in making strategic, data-led design
> decisions and really helping us amplify the website's ability to convey our
> story to people generally unfamiliar with Wikimedia.
>
> We have also expanded on the information about the website on its Meta-Wiki
> page,[1] and updated the public mirror of the code base to reflect the
> technical changes made to the site for this updated design.[2]
>
> Thank you to the now hundreds of people that have been involved in helping
> us build a website for the Foundation which we can be proud of!
> -greg & the Wikimedia Foundation Communication team
>
> = A bit more about the site =
>
> == How is the site doing? ==
>
> Since the site's soft launch in July 2018, traffic has continued to
> increase. There has also been a significant increase in donations collected
> via this website. Two key audiences, potential staff and partners, have
> shared positive feedback on the site’s content and organization, enabling
> them to find jobs and contact key teams respectively. Additionally, user
> testing has shown a positive response to the content and overall
> architecture of the site.
>
> == What brought us here ==
>
> The Wikimedia Foundation Communications department has been collecting
> feedback on the Foundation's website since late 2016 and beginning in
> early 2017 has been working on addressing the backlog of issues related to
> the website. The original Foundation site, launched in 2004, did not have a
> clear audience, and as a result was not effectively serving any of the
> hundreds of uses people saw for it. Maintaining the site's content beyond
> English had become a growing problem - leaving visitors with different
> information, depending on which language they were using, on basic details
> like our address and executive staff. Additionally, the site had over
> 17,000 pages - a vast majority of which were either out of date or no
> longer in use.
>
> In 2017-18, the Communications department ran a "Discovery" process to help
> inform our decision making. This process included reviews of methods used
> by other organizations, assessment of our current communication channels,
> collecting feedback at Wikimania, and interviews with dozens of volunteers,
> donors, contractors, and staff. The resulting report[3] and recommendations
> helped identify the objectives and audiences of the website,[1] and were
> utilized throughout the initial design and development of the new website.
>
> Shortly after the soft launch, the department began working with the
> Product department's design team to perform user testing, process feedback
> collected in the weeks following the soft launch, and collect additional
> feedback to help us make informed decisions. They helped us collect and
> process feedback from hundreds of individuals within and outside of the
> movement.
>
> Based on feedback, they conducted user testing and developed the updated
> design we deployed this morning. We will continue to use a data and
> feedback informed decision making in managing the site. Given the external
> audience nature of the site, it has consistently proven important to take
> the time to collect feedback and data from a wide variety of sources -
> including volunteers, press, donors, partner organizations, and readers of
> the projects.
>
> == What comes next ==
>
> More languages! The Communications department will continue to work on
> content development and expanding translations to additional languages. If
> you are interested in our plans for translations, please check out the
> information shared recently about the Organization communications
> translators group.[5]
>
> == Providing feedback ==
>
> The Communications department will continue to monitor the talk page for
> the Foundation's website on Meta-Wiki.[6] Additionally, I will be attending
> Wikimania in Stockholm and available to chat with folks.[7]
>
> [1] https://meta.wikimedia.org/wiki/Wikimedia_Foundation_website
> [2] https://github.com/wikimedia/wikimediafoundation-org
> [3]
>
> https://upload.wikimedia.org/wikipedia/foundation/1/1b/Wikimedia_Foundation_website_-_2017-2018_update_-_Discovery_brief.pdf
> [5]
>
> https://meta.wikimedia.org/wiki/Communications/Organization_communications_translators_group
> [6] https://meta.wikimedia.org/wiki/Talk:Wikimedia_Foundation_website
> [7] https://meta.wikimedia.org/wiki/Communications/Wikimania_2019
>
> --
>
> Gregory Varnum (pronouns - he/his/him)
>
> Communications Strategist
>
> Wikimedia Foundation <https://wikimediafoundation.org/>
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-- 
Samuel Klein          @metasj           w:user:sj          +1 617 529 4266
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