I think the current messages are quite good and clear, the ones I've seen
get better each year.
I don't find the messaging alarmist or misleading.  But perhaps subtle cues
can change how they are perceived.

[I also don't usually get this feedback from people outside our community
(last: in 2012), so it might just be random walks through feedback space.]




On Wed, Dec 18, 2019 at 7:30 PM Michel Vuijlsteke <wikipe...@zog.org> wrote:

> This discussion comes back every year. Every year we get the same
> reassurance that it's being looked into, that we'll try to do better, that
> things have been tested, etc.
>
> The reality of the matter is that the alarmist and misleading stuff
> *works*. And that it's most probably not going anywhere. Just like last
> year and the year before.
>
>
> On Wed, 18 Dec 2019, 22:58 Samuel Klein, <meta...@gmail.com> wrote:
>
> > I've heard this asked this by 3-4 people recently
> > * A family member (checking in to make sure things were ok)
> > * A local grantmaker (who likewise has supported WP at least once before)
> > * A couple undergrads (on phones, asking eachother what to do if WP went
> > down during finals)
> >
> > All worried either that there had bee some sudden change, or that
> knowledge
> > or access would be lost in the near future. Perhaps there's a way to
> reach
> > the same people while highlighting our commitment to persistent access to
> > knowledge across time.  And maybe a way to measure interpretation or
> > reaction to a banner in addition to its conversion rate.  [Some banners
> are
> > so delightful that they are a welcome improvement to a page without; and
> > I've occasionally thought we should run some of those, w/ low
> probability,
> > continuously year-round.]
> >
> > Wikilove,
> > SJ
> >
> > On Wed, Dec 18, 2019 at 4:38 PM Fæ <fae...@gmail.com> wrote:
> >
> > > Sadly I had a similar experience only this weekend.
> > >
> > > We were enjoying a going away lunch with friends who are out of the
> > > country over Christmas, when one of them asked about Wikipedia's
> > > problems, knowing that I often volunteer time to it. He claimed that
> > > the site was spamming screen-sized pop-up banners trying to raise
> > > money because they were going bust. I had to advise him how wealthy
> > > the Foundation was, with hundreds of staff and extra cash in an
> > > endowment fund.
> > >
> > > Isn't it about time that the Wikimedia Foundation came to terms that
> > > /plenty/ of money is made through sensible fundraising, without every
> > > year embarrassing the whole Wikimedia Community by promoting the
> > > impression that Wikipedia is about to close down if the public don't
> > > give them enough money to keep their servers powered up over
> > > Christmas? Making 10% more money every year is growth for the sake of
> > > it unless we can understand in an accountable and transparent way
> > > where that extra 10% is needed; preferably right there in the
> > > fundraising banner so folks don't get the impression that Wikipedia is
> > > about to vanish.
> > >
> > > Thanks,
> > > Fae
> > >
> > > On Wed, 18 Dec 2019 at 20:34, Jacob Jose <jacob.j...@gmail.com> wrote:
> > > >
> > > > I also felt like how Benjamin's dad did..  If one is viewing using
> the
> > > > mobile app, the red banners fill the entire screen and one has to
> > scroll
> > > > down to get to the content. I think the fund solicitation ads need to
> > be
> > > > much less loud than it's now..
> > > >
> > > > Background: I have been an active Wiki contributor for over 10 years
> > now.
> > > >
> > > > On Wed, Dec 18, 2019 at 2:27 PM Benjamin Ikuta <
> > benjaminik...@gmail.com>
> > > > wrote:
> > > >
> > > > >
> > > > >
> > > > > My dad recently said to me:
> > > > >
> > > > > "I was solitated by them after looking something up.  I thought it
> > > strange
> > > > > the way they were pleading for donations. They made it sound like
> > they
> > > > > might be shutting down if we the general public didn't donate."
> > > > >
> > > > > Has there been any research into how common it is for readers to
> get
> > > the
> > > > > wrong impression from the marketing messaging?
> > > > >
> > > > > I've heard of this sort of thing happening before, and I think it's
> > > highly
> > > > > antithetical to our values to be deceptive.
> > > > >
> > > > >
> > > > >
> > > > >
> > > > >
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> > >
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> >
> > --
> > Samuel Klein          @metasj           w:user:sj          +1 617 529
> 4266
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Samuel Klein          @metasj           w:user:sj          +1 617 529 4266
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