Greetings,
Thanks for the update. I thank the board for taking this action.
What does "supporting flexible naming for all affiliates, including the use
of taglines;" mean, that is mentioned on the Diff blog post?
Sincerely,
User:Titodutta
(Sent from a handheld device, excuse typos etc)

শুক্র, 15 অক্টো., 2021 12:20 AM তারিখে Shani Evenstein <sh...@wikimedia.org>
লিখেছেন:

> Dear all,
>
> I am happy to share with you that the Wikimedia Foundation Board of
> Trustees has passed a new resolution on the topic of branding [1].
>
> Some context
>
> As you may remember, last year the Board paused all work under the 2030
> Movement Brand Project, in order to rethink and improve the Foundation’s
> approach to community participation and decision making around renaming.
> After year-long work, attentive listening and thoughtful conversation
> between the Board, Wikimedia Foundation staff, and community advisors, the
> committee has come up with a recommendation for next steps. The
> recommendation was unanimously approved by the Board and captured in the
> above mentioned resolution. The Wikimedia Foundation will therefore be
> resuming its role to steward and protect Wikimedia brands, in partnership
> with our broader movement, and the ad hoc Brand Committee concludes its
> work .
>
> What are the main aspects of the resolution?
>
> Importantly, this resolution extends the Board’s decision that the
> Wikimedia Foundation should not pursue renaming work for this fiscal year
> (until at least July 2022). Instead, it directs the Foundation to support
> the Wikimedia movement through three main areas of brand work that protect
> and support Wikimedia’s reputation throughout the world. Please read more
> about this decision on the Diff Blog [2].
>
> Next steps?
>
> Wikimedia Foundation teams intend to share more information on new
> projects, including their plans for engaging our community, in the coming
> weeks. In the meantime, Foundation staff and I are available to answer
> clarifying questions on the Wikimedia brand / 2030 movement brand project
> talk page on Meta [3]. You are also welcome to join the Board’s Open
> Meeting on October 20th, where you will be able to ask questions and hear
> from the team directly [4].
>
> Special thanks
>
> On behalf of the Board, I would like to thank the community advisors to
> the Brand Committee. This group has worked with us since February 2021,
> lending their time and expertise. Their input to the process has been
> invaluable and we appreciate their commitment to help us find a productive
> way forward. Thank you -- Lucy Crompton-Reid, Joao Alexandre Peschanski,
> Megan Wacha, Justice Okai-Allotey, Rachmat Wahidi, Erlan Vega Rios, Richard
> Knipel, Phoebe Ayers and Jeffrey Keefer!
>
> I would also like to thank our Brand Studio team at the Wikimedia
> Foundation for their hard work, dedication, professionalism, flexibility,
> openness, and vision they brought to our joint work on the future of
> branding.
>
> Together, we made sure that the next steps for brand work are closely
> connected to our 2030 strategic goals and we have no doubt they will be an
> important service to the Wikimedia movement. I look forward to watching
> these plans come to life and invite the community to actively participate
> in these discussions and decisions as they unfold.
>
> Sincerely,
>
> Shani Evenstein Sigalov
>
> Chair, Brand Committee
>
> Board of Trustees, Wikimedia Foundation
>
>
> [1]:
>
>
> https://foundation.wikimedia.org/wiki/Resolution:Next_Steps_for_Brand_Work,_2021
>
> [2]:
>
>
> https://diff.wikimedia.org/2021/10/14/wikimedia-foundation-board-of-trustees-new-resolution-on-branding/
>
> [3]:
>
>
> https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_movement_brand_project
> <https://meta.m.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_movement_brand_project>
>
> [4]:
>
>
> https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Community_Affairs_Committee/2021-10-20_Conversation_with_Trustees
>
>
>
>
>
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