It's nicely summarised in the Diff post 
(https://diff.wikimedia.org/2022/12/06/vote-for-the-sound-of-all-human-knowledge/):

> We’ve been talking about a sound logo for quite some time. Virtual voice 
> assistants are growing in use and popularity around the world. Wikimedia 
> content is everywhere too, but often not correctly or consistently 
> identified. A sound logo is a brief collection of sounds usually between 1 
> and 4 seconds. Our sound logo will be a new way to identify Wikimedia content 
> across a range of auditory uses and devices. 

HTH,
Kosta

> On 7. Dec 2022, at 09:51, Paulo Santos Perneta <paulospern...@gmail.com> 
> wrote:
> 
> Look, I'm sorry, but I have to say this.
> I have not the least idea why WMF is using the resources on this. Was this a 
> priority, or even needed? What does it serve for?
> And, as someone with hypersensitivity to part of the sound spectrum, I 
> sincerely hope you don't use any of those cacophonic screams or whatever they 
> are in any noticeable place.
> 
>  I'm really puzzled why this has been done at all.
> 
> Paulo
> 
> Mehrdad Pourzaki <mpourz...@wikimedia.org <mailto:mpourz...@wikimedia.org>> 
> escreveu no dia terça, 6/12/2022 à(s) 15:23:
>> Hi everyone, 
>> 
>> Voting <https://commons.wikimedia.org/wiki/Commons:Sound_Logo_Vote> in the 
>> Wikimedia sound logo contest has started [1]. Crowds, pages turning, drums, 
>> chimes, vocals, and the sound of keyboards typing. Wikimedia is alive with 
>> sound, music, and everything in between. From December 6 to 19, 2022, please 
>> play a part <https://commons.wikimedia.org/wiki/Commons:Sound_Logo_Vote> and 
>> help identify the Sound of All Human Knowledge. Voting is open until 19 
>> December, 23:59 UTC. Learn more on Diff 
>> <https://diff.wikimedia.org/2022/12/06/vote-for-the-sound-of-all-human-knowledge/>
>>  [2]. 
>> 
>> The sound logo team is grateful to everyone who participated in this global 
>> contest. We received 3,235 submissions from 2,094 participants in 135 
>> countries. We are incredibly grateful to the team of volunteer screeners 
>> <https://diff.wikimedia.org/2022/10/31/screening-3235-sound-submissions/> 
>> and the selection committee 
>> <https://meta.wikimedia.org/wiki/Communications/Sound_Logo/Contest_proposal#How_will_the_final_selection_happen?>
>>  who, among others, helped to bring us to where we are today. It is now up 
>> to Wikimedia to choose its sound logo. 
>> 
>> Best wishes,
>> The sound logo team     
>> 
>> 
>> [1] Vote for the Sound of All Human Knowledge: 
>> https://commons.wikimedia.org/wiki/Commons:Sound_Logo_Vote 
>> [2] Learn more on Diff: 
>> https://diff.wikimedia.org/2022/12/06/vote-for-the-sound-of-all-human-knowledge/
>> [3] Screening 3235 submissions: 
>> https://diff.wikimedia.org/2022/10/31/screening-3235-sound-submissions/
>> [4] The Selection Committee: 
>> https://meta.wikimedia.org/wiki/Communications/Sound_Logo/Contest_proposal#How_will_the_final_selection_happen?
>> 
>> 
>> 
>> Mehrdad Pourzaki
>> Lead Movement Communications Specialist
>> wikimediafoundation.org <https://wikimediafoundation.org/>
>> 
>> 
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