Hello all, I wanted to give you an update on where we are with the technical aspects of the campaign, a hurdle that I have come across and the direction we will be heading in.
==Banner Targetting== When this campaign was originally planned one of the aims was to limit banners to pages that only contained fair use images. This kind of targeting would have been done within the client (browser) since currently the functionality does not exist on the server side. The idea was to target images hosted on the English Wikipedia with the assumption that they would be fair use with a few exceptions. A line of javascript code would run upon the loading of the page, search for the following "// upload.wikimedia.org/wikipedia/en/". If found, the banner would show. If not the banner would be suppressed. I expected a few false positives but generally this would function well. However what I did not take into account was that the top 100 used files on the English Wikipedia are hosted locally. This includes things like the Wikimedia commons logo which is used on a vast number of pages. This means that unfortunately with the current tools at our disposal, we aren't going top be able to do this particular type of targeting as I had hoped and my apologies to the community. ==Campaign Details== The intention is for the campaign to continue to follow the spirit of the consensus established by the community. The plan will be to run banners at 50% of page views on the first 24 hours of the campaign and then drop and remain at a lower level between 10-25% of impressions for the remainder of the campaign period (expected to be 3-4 weeks in length). We will also limit the number of times any one person will see a banner and this is expected to be around 5 views per week. The idea is to strike a balance between delivering impact and not disrupting the website for our readers. If you'd like to see a current draft version of the banner you can take a look here: https://en.wikipedia.org/w/index.php?title=Main_Page&banner=Australia_FairUse_Draft&uselang=en&force=1 (not connected to a landing page yet) I hope that we will be able to run and test a number of variants of the banner in both design and text copy to establish the most effective campaign. If you have questions about the technical aspects of the campaign feel free to ask me here or directly by my email :) Regards -- Seddon *Advancement Associate (Community Engagement)* *Wikimedia Foundation*
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