Here's a crazy question.

       Non-profit organizations are famous for having terrible web 
sites.  Generally they get a fixed budget and after they spend it,  they 
have a party and announced that they succeeded.  Nobody ever tells the 
users,  or rather,  the people who might have been the users if they 
found out about it.

      For a long time I thought "non-profit" was a cause of failure,  or 
rather,  that profit was a cause of success.  Nobody at a library 
benefits from making a digital library 5% easier to use,  but if a 
company like AMZN improves its site by 5%,  that translates into happy 
customers plus a pile of money that can go into bonuses,  dividends,  etc.

      That continuous improvement is missing in most non-profits.  At 
best they get a series of grants to do things and set goals for major 
upgrades.  Sometimes these upgrades fail,  sometimes they really help,  
often they end up spending a lot of money for 3 years to get something 
that's about the same as what they had before.

      How does the Wikimedia foundation escape this trap?

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