Matt,
That is a rediculous comment.
This is a WISP list, to discuss issues related to WISPs. Not a marketor's
LIST to discuss product for large scale telcos, cable monopolies, and DialUp
ISPs. So if a Marketor discusses their product here, it is with the purpose
to attract partnerships with WISPs.
Their model is NOT designed to work with current day WISPs. As there is no
WISP that I am aware of in the country with 10,000 subs to date.
If someone is discussing a product on this LIST, it is appropriate and an
obligation of the WISPs on it to speak up on what is required for that
product to be accepted into the WISP markets. That feedback is as helpful to
the solution provider as it is for other WISPs.
Every partnership business model (Which Adzilla is) requires two parties,
the one offering a services to the ISP (Adzilla), and the ISP launching the
service. As a WISP, I have as much of a right to discuss and challenge the
business model of advertizing to my eye ball customers, as the the person
pitching the service. I'm not just going to take their word for it that it
requires a $20,000 peice of hardware. I remember my Mail provider telling
me that I needed a $10,000 mail server software, well I'm doing just fine
with Merak's $1500 version. I'm not trying to tell Adzilla how to run their
business, I'm just discussing how they should run their business to attract
WISPs. As I am educated in that field, as well as high throughput
router/appliance systems.
probably pretty familiar with their business and have designed their
architecture with that in mind.
Thats the problem, many business do that. They design an offering with their
business in mind, instead of the targeted partner's business in mind. Both
sides have needs to consider.
Unless you are planning an entry into their business you probably want to
take their word for it.
If that were the case, we'd still all be using main frame computers, and
paying $500 a month for ISDN circuits to our homes, and letting Compuserve
rule the connectivity world.
Adzilla does not own the idea of advertising to ISP's consumers, wether it
be Click Throughs or Portal advertising. It should be a part of every WISP's
thoughts in developing their business's worth, as it is in mine. Discussing
Adzilla's approach is not just about discussing Adzilla's approach. Its also
about looking for better more cost effective ways to launch similar
services. If Adzilla finds away to do it catering to WISPs, more power to
them, I'd likely jump on the bandwagon appose to develop myself. Its not
uncommon to start a business model catering to the largest prospects first,
and then after the fact start adapting and innovating to make it more
affordable for the smaller players. There approach may be appropriate based
on their stage in progress, just like some WISPs start by serving business
customers (the gravy) before going after the low margin residents But I
don't know about you, but I don;t plan my business models around the stages
other companies are at, I have needs today. I have over 20,000 residential
subs living within tenant buildings that I am under contract to have the
right to serve, should I decide to. (To be clear: prospects not paying
subscribers). The numbers aren't that exciting providing Broadband alone, so
I have not yet deployed many of them. But the numbers do start to get
exciting, once you start including value added revenue such as VOIP,
Selling the rights to Eyeballs/Advertising, And any other value add that can
add a dollar here or there. So yes, It is my business to understand the
best ways to provide content/advertising to my subscribers, and if selling
access to it, is something I want to do. For higher paying subs where their
subscription fee pays for delivery of service, I decided not to be involved
in content/advertising for ethical reasons. However, there is a huge
market, sub $20 a month subscribers, that I would have no problem selling
eye balls, as thats the trade off for low cost broadband.
Disclaimer: My comments herein are NOT directed at ADZILLA, but directed
solely at Matt's comment.
Tom DeReggi
RapidDSL & Wireless, Inc
IntAirNet- Fixed Wireless Broadband
----- Original Message -----
From: "Matt Liotta" <[EMAIL PROTECTED]>
To: "WISPA General List" <wireless@wispa.org>
Sent: Tuesday, March 14, 2006 7:46 AM
Subject: Re: [WISPA] Adzilla & Revenue Streams
Tom DeReggi wrote:
Well thats the question. Does it have to be that way. I don't see the
need to have all the traffic flow through it. I see it sitting in
parallel, and just certain type of traffic gets redirected to the cache
appliance server that adds the marketing data.
You aren't familiar with their business and neither am I. However, they
are probably pretty familiar with their business and have designed their
architecture with that in mind. Unless you are planning an entry into
their business you probably want to take their word for it.
-Matt
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