<snip> Maybe we should be branding our service as "Wi-Fiber". or Maybe "Ethernet Internet Access" (of course like end users will know what Ethernet means.) </snip>
Spend $$$$ trying to build a new brand around Wi-Fiber or just ride Intel / WiMAX Forum's Marketing machine... Here's the thing, chances are, whatever name you choose to "brand" this technology, the customer will probably be ignorant (it's still a "new" technology, eh?) However, when talking to them, and saying something like "just google WiMAX to learn about our technology" -- they'll see hundreds (if not thousands) of entries from reputable business magazines (from INC to Business Week to Fortune) all talking about how WiMAX is better than WiFi & Cellular and how it can compete against T1s, they'll go "ah-hah" Not to be offensive here, but most WISPs don't know @[EMAIL PROTECTED] about sales & marketing - Just remember, it takes about 8 "touches" to effectively sell a medium ARPU ($200-600 / month) data account -Charles ------------------------------------------- CWLab Technology Architects http://www.cwlab.com -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
