The fear that I have about WiMax is that as it is deployed for mobile, it
will start to cause a negative impact on branding that previously helped the
industry.
Publization of the word "WiMax", helped WISPs gain validity and visibility
for offering next generation RELIABLE SCALABLE fixed broadband services.
I could say "Security/ Reliability concerns you have? We don't deploy Wifi,
we use carrier grade equipment, sorta like "WiMax", you know that
technology/hype that you've probably read about in the newspaper
recently.".
Now with WiMAXe (Mobility), carriers will start to brand it as a mobile
solution, and use it for best effort service offerings to every laptop,
which surely will degrade wide scale reliabilty potential of the solution
(Bypassing engineering process of Fixed Installations by professionals).
It almost necessary to promote a NEW word to define our industry, before
"WiMax" reputation/branding gets destroyed or distorted in publ;ic
perception. Actually customer perception will not be distorted because most
WiMax equipment will be mobile, it just means the word will end up not
meaning what we do as Fixed carriers. WiMax will mean what ever the
dominent use for the technology is. I wish they would have branded it
"WiMax Mobile". Now maybe we need to brand it "Fixed WiMax". Using the
double connotation, that not only is it stationary, but we make it work
(fixed it).
How does this apply to this thread... Everytime WiMax gets written about
cvomparing it to Cellular mobile solutions, it strengthens perception that
WiMax is mobile.
Tom DeReggi
RapidDSL & Wireless, Inc
IntAirNet- Fixed Wireless Broadband
----- Original Message -----
From: "Dawn DiPietro" <[EMAIL PROTECTED]>
To: "WISPA General List" <wireless@wispa.org>
Sent: Wednesday, November 29, 2006 6:55 AM
Subject: [WISPA] Can WiMAX Challenge 3G?
Can WiMAX Challenge 3G?
29th November , 2006
US : WiMAX has gained significant momentum over the last year. Its
standardization is complete, vendor and operator ecosystems are expanding,
and the hype is getting louder, often justifiably so.
Inset shows the result of asking the participants " Has your business
considered investing in WiMax".
In this report, we move beyond the hype and theoretical discussion; we
look at real-world examples of pre-WiMAX deployments and review practical
issues such as time-to-market, business models and pricing, device
availability, economics of scale and spectrum availability, with an
emphasis on a number of key questions, most notably, can WiMAX challenge
3G?
The answer will eventually be determined by the operator community, so we
surveyed about 100 operators to tune into their views, investments plans,
expectations and concerns in respect to WiMAX. With 78 percent of the
surveyed operators considering an investment in WiMAX, we believe the
promise of WiMAX is compelling and the technology warrants further
examination.
The result is an in-depth, case-study based analysis about the viability
of WiMAX, and the potential threat it poses to 3G. We include over 20
pages of specific market forecasts, case studies, analyses of competitive
landscapes by region, and overview of current deployments. Finally, we
include a regionalized breakdown of operators' responses to 23 questions
about their plans for WiMAX.
Key Questions Answered
Does mobile WiMAX perform better than 3G?
Will mobile WiMAX be cheaper than 3G?
How will mobile WiMAX IPR affect the 3G value proposition?
Which players have the best case for deploying mobile WiMAX?
What is the current operator perception of mobile WiMAX? What do operators
believe is the primary driver for its success? The largest obstacle?
Where are the most attractive opportunities for mobile WiMAX? How will
spectrum availability, licensing procedures, market competition, and
technology time-to-market impact certain markets?
What is the size of the WiMAX opportunity in key sample markets (France,
India, Mexico and the US)?
More details here http://www.pyramidresearch.com/
Link to see inset graphic.
http://www.3g.co.uk/PR/Nov2006/3984.htm
--
WISPA Wireless List: wireless@wispa.org
Subscribe/Unsubscribe:
http://lists.wispa.org/mailman/listinfo/wireless
Archives: http://lists.wispa.org/pipermail/wireless/
--
WISPA Wireless List: wireless@wispa.org
Subscribe/Unsubscribe:
http://lists.wispa.org/mailman/listinfo/wireless
Archives: http://lists.wispa.org/pipermail/wireless/