Blake Bowers wrote:
Actually, Walmart has made most of its money by providing the CONSUMER
with
what the CONSUMER wants.
Walmart fills only what the consumer wants. That is how they make
money,
by meeting those consumer needs/desires. When a customer wants
an apple for ten cents, you don't fulfill those needs by offering an
orange for
twenty cents!
Actually, are they supplying what a consumer wants?
Or simply offering low prices?
Don't confuse the 2.
Many people want cheaper - or the perception of cheaper.
When you are selling commodities, it usually does come down to price.
Yet Target sells many of the same items and has a much higher check out
average per customer.
Customer service, neatness, variety, and plain ole English are all
things missing from Walmart, IMO.
At what point does that model - of dropping prices - stop working?
(I have noticed that Walmart is often not the cheapest.)
And this model only works when you can capture market share.
- Peter
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