Names have been changed to protect the ignorant. I want to vent for a minute on a marketing practice with some wireless equipment vendors that really just doesn't work for me, or maybe I just don't get it.
I get emails all the time inviting me to be a "SuperAirPlusExtremeMax Partner" from one vendor or another. Apparently, without becoming a "Partner" I cannot really learn useful information about their products (like price). I can read through their marketing fluff on their web site, and can sometimes download spec sheets on the products (some require partnership registration to even do this). In order to become a "partner" I usually have to sit through a webinar to have more marketing fluff pushed at me. Just give me the meat. I pretty much know what I can get Canopy, Dragonwave, Tranzeo, Trango, etc. for. I can freely read forums on many of these more "open" vendor sites as I investigate where I want to invest. I don't need a "partnership" commitment and a marketing guy to push his "spiffed" products on me. I can ask for information if I need it, and be enticed into "partnership" programs that offer me better discounts after I narrow my choices down. To make matters worse, on one particular site, I have signed up at least twice to be a "partner" and still have no clue why I would choose that company as a vendor vs another. I got one call from a marketing guy ( who no longer works there ) who never returned later emails or phone calls with specific questions about the products. Guess I wasn't "worthy" of their time or "partnership." Just open up the information, answer our questions publicly, and let us scrutinize them and compare stories. I'll never buy your products otherwise. I don't care to be part of a secret society just to get the information I need to make sound business decisions. Am I alone? -- Randy Cosby Vice President InfoWest, Inc work: 435-773-6071 email: rco...@infowest.com http://www.linkedin.com/in/randycosby -------------------------------------------------------------------------------- WISPA Wants You! Join today! http://signup.wispa.org/ -------------------------------------------------------------------------------- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
