>From a marketing standpoint, it's probably the other way around. Given an EVA(profit adjusted for capital costs) target for the product, what benefits needs to be packed so the perceived value matches pricing ?
In other words, they might know pretty well you would settle for less bandwidth. But that would lower the price you think is reasonable for such a product below a threshold they don't want. The solution is to give you more than you need, let you choose whether you want to increase your payback and squeeze your margins. But they might be thinking to your advantage when they predict you can use a new offer with more bandwidth to get more business, allowing you to expend more with UBNT and still get more profit than before. Either way it's naive to think they haven't factored marketing into the product. While it's possible UBNT used a simple "make it faster and cheaper" motto in designing this product, it's more likely this decisions have been given a lot of thought. Rubens On Tue, Apr 24, 2012 at 4:38 AM, Olufemi Adalemo <adal...@gmail.com> wrote: > My thoughts exactly Tom, > I just kept thinking just how nice this would be if there was a version with > a smaller antenna, 1/5th of the spectrum and 50Mbps guaranteed duplex > throughput. The characteristics of this radio limit its use to either > backhaul or linking nearby office locations. The price on the other hand is > approaching last mile access territory, what we really need is a 24GHz radio > with half the antenna size and 1/5th the capacity for half the price. > > I can't help feeling that this radio was developed purely from the > technology point of view without a lot of marketing input, "make it faster > and cheaper" but really what a lot of ISPs need is "make it more reliable > and cheaper". The competition at the high end for many ISPs is 100Mbps PON, > at the low end it's plain old DSL, many of us just need a solution to > deliver several high quality links from a single location to clients 1-4 > miles away without wiping ourselves out with self interference. The > integrated GPS sync certainly helps but do we need all that capacity for the > majority of our links? > > This is certainly a game changer but UBNT are you listening????? > > - - - > Olufemi Adalemo > > > > On Tue, Mar 27, 2012 at 5:06 PM, Tom DeReggi <wirelessn...@rapiddsl.net> > wrote: >> >> Any way you look at it, the UBNT 24Ghz product is a game changer. Its >> bringing a price point, that will mass excellerate the adoption of 24Ghz >> use. >> At that price, there are 1000s of uses. Its very exciting. Its also a big >> bonus that it is MIMO, which should give it a good link budget, compared >> to >> the methods other technologies use to accommodate dual pol. >> >> What I dont like about it is that it uses to much spectrum and is to fast, >> which will cause parties to deploy faster speeds than they need, simply >> because they can, and cause more interference in urban areas, and reduce >> the >> number of links in an area. Often people incorrectly think that millimeter >> is like inteference free. What they forget is the low range is based on >> Rain >> fade, but when its not raining the signal goes very far, and reflections >> can >> reflect all over the place, even though narrow beamwidth. >> >> But there will still be a strong market for other products like SAF. For >> example, windloading and mounting. I jsut bought a SAF radio for that >> reason, where the 1ft dish option was preferred. >> SAF also has 256QAM support, quite a bit more efficient than UBNT's 64QAM >> limit, allowing high speed in smaller channels, allowing more radios to be >> colocated at a single site. >> >> I think UBNT's marketing is their typical overstated marketing.. Just like >> AIRMAX 5.8 where they promote as 300mb, when in reallity Dual Pol 20Mhz >> channels, the common size that can be used, yields more like between 40mb >> and 80mb depending on link budget and noise floor. So in doing apples to >> apples comparisons, its important to take that into consideration. For >> example, a 13mile link just isn't going to happen in my rain zone, but >> might >> be doable in the desert. With 2ft dishes, I dare not go over 2-1/4 miles, >> and still prefer under 1.5m. >> >> I believe the UBNT 24 product will also put a hurting on the 60Ghz market. >> >> >> Tom DeReggi >> RapidDSL & Wireless, Inc >> IntAirNet- Fixed Wireless Broadband >> >> _______________________________________________ >> Wireless mailing list >> Wireless@wispa.org >> http://lists.wispa.org/mailman/listinfo/wireless > > > > _______________________________________________ > Wireless mailing list > Wireless@wispa.org > http://lists.wispa.org/mailman/listinfo/wireless > _______________________________________________ Wireless mailing list Wireless@wispa.org http://lists.wispa.org/mailman/listinfo/wireless
