By Lisa de Moraes
Washington Post

Tuesday, August 17, 2010

Snoopy will still be on ABC long after Snooki is too old for MTV, ABC
announced Monday.

Actually, ABC announced that it had extended its deal with Peanuts Worldwide
LLC, and with the Peanuts franchise's TV animator/producer, Lee Mendelson
Film Productions, to air the much-loved animated Charlie Brown television
specials for an additional five years.

In five years, Snooki -- star of MTV's "reality" soap "Jersey Shore" -- will
be 27 years old, which would make her a little long in the tooth for MTV,
which targets 12-to-24-year-olds. On the other hand, the second brightest
star in the "Jersey Shore" firmament, Michael "The Situation" Sorrentino, is
already 28 years old. He'll be in his early 30s when ABC's Peanuts deal runs
out, which is ancient in MTV years.

ABC took over the rights to the Charlie Brown TV specials in 2001. Titles
include "A Charlie Brown Christmas," "A Charlie Brown Thanksgiving" and
"It's the Great Pumpkin, Charlie Brown."

The holiday specials continue to be viewer faves. Last year, the umpteenth
rerun of "A Charlie Brown Christmas" -- it debuted on CBS in 1965, but some
years it has run twice -- attracted more than 11 million viewers. About 1
million of them fell into the MTV sweet spot, age-wise. Among kids between
the ages of 2 and 11 -- a.k.a. MTV's farm team -- "A Charlie Brown
Christmas" topped the combined delivery of CBS, Fox, NBC and CW by 42
percent last December.

Regards,

KGB

-----
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