- 'twas also how New Yorkers learned that NJ had a second area code...

[philly enquirer]

His small lens business rose to global presence

Norman Wilson Edmund, 95, founder of Edmund Scientific in Barrington, Camden County, died Monday, Jan. 16, at Holy Cross Hospital in Fort Lauderdale, Fla.

In 1942, Mr. Edmund began a mail-order business selling surplus and chipped lenses to camera hobbyists from a card table at his apartment in Oaklyn.

Seventy years later, his company, now called Edmund Optics, mails out 2.5 million catalogs to customers all over the world. Its optical products are used in a variety of applications, including DNA sequencing, retinal eye scanning, and high-speed factory automation.
   ....
Mr. Edmund opened an Edmund Scientific retail store in Barrington in 1952. The store displayed a World War II Japanese periscope, had a hall of funhouse mirrors, and sold a variety of scientific merchandise, including telescopes, binoculars, microscopes, fossilized rocks, glass beakers, and test tubes.
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rest:
http://www.philly.com/philly/obituaries/20120122_His_lens_business_grew_into_a_global_presence.html

or:  http://goo.gl/REBVu

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