I have been following this thread and this is a wonderful answer.

Nancy Johnson

-----Original Message-----
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On
Behalf Of Mkear
Sent: Wednesday, May 12, 2004 9:45 AM
To: [EMAIL PROTECTED]
Subject: RE: [WSG] Design Philosophy

It seems to me that too many people confuse "Design" with "artwork" or
"colours, pictures - the pretty stuff".    But design goes a lot further
than that.  It's to do with "DOES IT DO THE JOB IT'S FOR?".   A designer
has
to take account of the medium he's designing for.

A designer for a magazine has to think in terms or 4 or 6 colour
printing
presses, A4 paper size, space for headers, page numbers, gutter margins,
all
that stuff.

A designer of home electrical appliances has to think in terms of
safety,
fashion look, easy use for all people including children, people with
disabilities, colours dictated by the capabilities of the manufacturing
factory regarding powder coating or enamel, or plastics etc etc.

A designer of warships has to think in terms of huge bits of steel,
predominantly grey/green colouring, allowing for battle damage but still
keeping the ship functioning etc.

And a web designer doesn't have those parameters to work with.  A web
designer has to design with colours that may vary from user to user,
font
sizes (and therefore page layout) that differs from user to user, little
control over the browser the user's going to use now or in the future,
varying font sets.  If a designer comes up with a pretty-looking design
that
requires every browser to produce exactly the same look on a screen, and
doesn't have a way (i.e. CSS hacks etc) to make that happen in every
browser, then it's a poor design, no matter what it looks like because
it's
too inflexible.  I'd suggest that such a designer is probably still
thinking
like a magazine designer and isnt thinking in the medium he's working
with
yet.   One of the parameters of the medium a web designer has to learn
to
work with is that the output is FLEXIBLE.  If the design isn't flexible
it's
a poor design.

As an example (obvious perhaps but it will illustrate the point):  If
the
design requires a particular font to be installed then it's a poor
design. 
The design should allow for a variety of fonts.  A good design will look
different, but acceptable if the font displayed is one of a range of
fonts. 
  Similarly so with all the other parameters.   If the design requires a
colour to be rendered in precisely the same way on all users' machines,
it's
a poor design, because you have no control over users' monitors, and how
well they're maintained.


Designers who think they just handle the way a site looks aren't doing
all
their job.   It's conceivable you could have a gorgeous looking site
that is
poorly designed because it doesn't work properly in the browsers of the
target market.   Or it looks fantastic but its difficult to find the
information you're looking for.   It's also conceivable that a very well
designed site might be very boring to look at but functions very well
indeed.

In other words, if you're a "web designer", and you think that is
roughly
the same as "graphic artist" you're a long way short of the mark.

Cheers
Mike Kear
Windsor, NSW, Australia
AFP Webworks
http://afpwebworks.com



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