Yep, that's what it stands for... more of a programmers joke than
anything else, methinks.  It is a standard "of sorts" for detailing
lat/long, specifically for locating blog-sites whose authors are
geographically nearby.

I'm sure it could be used for postage rates and other things, as you
say, but people don't seem to be aware of it or bothering to use it. 
It's an interesting idea, even if existing technologies don't take
advantage of it.

And, of course, as an added bonus, it has a fun acronym ;)

Joshua Street

base10solutions

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On Fri, 2004-08-27 at 14:04, Barry Beattie wrote:
> <meta name="ICBM" content="LAT, LOG" />
> 
> this is going to sound even more OT but ...
> ICBM: Inter-contental Balistic Missile, yes? 
> 
> or is it a standard of sorts for detailing lat/long? (I'm thinking of
> uses for postage rates, distances, etc ...)
> 
> just a thought...
> cheers
> barry.b
> 
> -----Original Message-----
> From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On
> Behalf Of Joshua Street
> Sent: Friday, 27 August 2004 1:38 PM
> To: Web Standards Group mailing list
> Subject: [WSG] GeoURL/Seach engine localisation
> 
> This is something which has been bugging me for a few days, so I'm
> asking here... it's not standards as such, but it is accessibility
> related to a vague extent ;)
> 
> GeoURL is still not functioning (http://geourl.org), but the meta tags
> which are used to specify location are as follows:
> 
> <meta name="ICBM" content="LAT, LOG" />
> <meta name="DC.title" content="DESCRIPTION" />
> 
> I was wondering if search engines (Google, I'm looking at you) can/do
> make use of this "ICBM" data for localisation?  I know that it works on
> IP blocks, and possibly other data, but why not this as well?  Or do
> search engines use this information already?
> 
> And if so, why aren't more people using it to get targeted traffic?
> 
> This is primarily a 'bloging thing, of course, but I see no reason why
> it shouldn't be more widely applied.
> 
> Just curious... I'm hoping this isn't too far off topic.
> 
> Joshua Street
> 
> base10solutions
> 
> Website:
> http://www.base10solutions.com/
> Phone: (02) 9898-0060
> Fax: (02) 8572-6021
> Mobile: 0425 808 469
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