----- Original Message ----- From: "Ricci Angela" <[EMAIL PROTECTED]> To: <wsg@webstandardsgroup.org> Sent: Friday, February 25, 2005 11:12 AM Subject: RE: [WSG] Orange and Blue
>What I have heard, there was some research and it turned out that blue >and orange are best for branding. Blue has something to do with an >image of serious, stable and respectful corporation, orange is for >vitality and innovation. >We've had a burst of not so innovative branding later on. I confess I use a lot of orange in my designs (most of the time combined with gray shades or blue). I do a lot of design for web applications that have specific needs and constraints and, in this case, I think it is important to combine cold and warm colors to create respectively neutral and impressive zones/elements on the page. I have two reasons for using this kind of color combination: first, I believe that most oranges are perfect for the screen (it is kind of easy to create good contrast and lisibility, they're not too flashy, they create a positive, gay environment); and second: the other warm colors like red, pure yellow, violet, rose, etc are hard to use. Elements and zones in red (specially for web applications) can be interpreted as negative info or be too flashy. Pure yellow/light yellow gives poor content contrast and on the screen it can be very flashy and stressing. Violet and rose are far too much "stigmatized" and can be used only in specif situations. Of course I speak here very superficially. We can do wonderful things using red or even rose (ok, this one I don't like...). The choice of colors are always dependent on the site's/client's identity and on the overall desired look-and-feel. But it is true that when I think about a dynamic, positive, contemporary look-and-feel for a site, I think right away about orange/gray, orange/blue. Cheers! Angela ****************************************************** This is relevant to the discussion we had earlier this week about systemnames. It is esp relevant for accessibility, insomuch as, e.g., if a user with poor site adopts the 'high-contrast' background option in Windows, it is highly likely that he/she will be delighted if that same scheme is reflected in a web site. (which it would, if systemnames are used for colours). Just my (still intrigued by the potential of systemnames) 2p's worth. Bob McClelland, Cornwall (U.K.) www.gwelanmor-internet.co.uk ****************************************************** The discussion list for http://webstandardsgroup.org/ See http://webstandardsgroup.org/mail/guidelines.cfm for some hints on posting to the list & getting help ******************************************************
