> Ian Anderson

> To consider two extreme examples if the MSNBC logo was linked to the 
> home page, alt text of "MSNBC" would be the least helpful,

although that is the exact equivalent of what happens visually for
sighted users, and they then use their acquired knowledge to understand
that it links back to the homepage of the site.

> and alt text 
> of "Home" would be the most correct.

but then you've removed the branding/identification from the page.

How about a dual approach of using ALT that describes the image (MSNBC)
and a title on the link to provide additional advisory information of
where the link is going to ('MSNBC home page'), i.e.

<a href="" title="MSNBC home page"><img ... alt="MSNBC" /></a>

P
________________________________
Patrick H. Lauke
Web Editor / University of Salford
http://www.salford.ac.uk
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Web Standards Project (WaSP) Accessibility Task Force
http://webstandards.org/
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