> Tom said:
> <p>Lets make this word <b>visually</b> called out</p>

But that would be a pain to maintain.  Consider this:
<p>My<b>Styled</b>CompanyName is a really good company...</p>
...
<p>We offer <b>website optimization</b> services...</p>

You want the <b> in the company name to be red because that's how your
company's name is styled.  You also want the <b> in the second
paragraph styled red, but for a different reason.  A few months later,
you change your mind and want the company name to be styled with blue.
 If you had them both classed with the reason you wanted them red,
you'd only have to change the stylesheet.


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