-------------------------
Via Workers World News Service
Reprinted from the March 22, 2001
issue of Workers World newspaper
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STRAWBERRY WORKERS' VICTORY: UFW SIGNS LANDMARK CONTRACT

By Leslie Feinberg

On March 8 more than 750 strawberry pickers, most of them 
Latino, made history. The United Farm Workers and Coastal 
Berry Co. signed a landmark contract that gave the union its 
first major foothold in California's $600-million-a-year 
strawberry industry. Workers won this victory after a four-
year battle for union representation.

Under the three-year contract workers receive a company-paid 
medical and dental plan covering themselves and their 
families, whether in the United States or in Mexico. The 
contract also provides life insurance, six paid holidays, 
job security, a seniority system and a grievance procedure.

Workers will also receive wage increases from 7 percent to 
15 percent over the three years, depending on job 
classification.

Coastal Berry Co., based in Watsonville, Calif., owns 1,000 
acres of strawberries in Santa Cruz and Monterey counties 
and another 400 acres around Oxnard in Ventura County. The 
contract covers the Oxnard workers.

"This breakthrough agreement with the largest employer of 
strawberry workers in the country," explained UFW President 
Arturo S. Rodriguez, "makes Coastal Berry's 750 Ventura 
County employees the best-paid and best-protected workers in 
the fastest-growing strawberry producing region in the 
state."

He challenged other strawberry growers in the Ventura County 
area to match these wages and benefits.

Rodriguez paid tribute to the protracted struggle by the 
pickers. "They have demonstrated what can be achieved when 
you are persistent, committed and when you refuse to give 
up."

The 750 pickers now have one week to individually decide if 
they want to join the union or quit their job.

Coastal Berry picker Javier Vasquez said he believes the 
contract will improve working conditions. Strawberry pickers 
are among the 700,000 poorly paid farm workers in California 
that are, all told, the backbone of the state's giant 
agribusiness industry.

They work doubled over, in furrows deep with water, 
harvesting the fragile fruit by hand.

In remarks translated from Spanish, Vasquez said he looks 
forward to enjoying "respect in the place of work." He added 
there have been "too many firings and a lot of 
discrimination toward the workers and sexual harassment that 
I saw almost every day. Thatwhat motivated me to get 
involved and to organize my co-workers."

UFW leaders say this contract bodes well for farm laborers 
across the United States.

- END -

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