Press must transform
18 Aug 2010 | Jackson Mthembu

THE media input into and engagement with our discussion document is very
unhelpful in that it does not deal with the merits and demerits of what has
been raised in the ANC document.

Instead, it rubbishes the ANC with  insults.

Criticism levelled at the ANC has ranged from describing the ruling party as
being bent on "muzzling the press", "gagging of the media", "introducing
draconian measures", and "keeping the public ill-informed" - to quote some
strong phrases mainly used by the mainstream press, hardly attempting to
show how the ANC was committed to "erode press freedom".

If only the noble intentions of the ANC were to be clearly understood by our
detractors would anyone understand that the campaign is a continued
disregard for substantive gripes society has with the press.

It does not say anything about the serious lack of transformation in the
print media despite decades of self-regulation.

The self-regulatory framework that the media so eloquently speaks of has so
far ensured that only four media companies own and monopolise the print
media industry in South Africa.

Some of the four monopolies do not even have any historically disadvantaged
groups as shareholders.

Some of these companies are 100percent foreign-owned.

The print media is one of the only sectors in the South African economy that
does not have a charter and has not even made a commitment to establish one,
which will determine their employment criteria in relation to young people,
people with disabilities, and the affirmation of black people in general.

The industry has also not responded to the charge made by the ANC that the
transformation experience in the broadcasting industry is as a result of
regulatory mechanisms introduced, like the Independent Communications
Authority of SA and the Broadcasting Complaints Commission.

These have made it possible for historically disadvantaged South Africans to
own more than 58percent in radio and more than 64percent in television. It
is this regulatory framework that has limited foreign ownership in
broadcasting to only 20percent.

The Media Appeals Tribunal proposed in the ANC discussion document is a
means to ensure access to recourse by any South African who is unfairly or
maliciously reported on by the print media.

The self-regulatory mechanism does not go far enough to deter wrongful,
malicious and defaming in reporting by the print media.

It is our view that a regulatory mechanism will assist the print media to
transform - in line and consistent with what the Constitution would like to
see in terms of representivity, ownership, access, employment, and
procurement.

It will complement the existing self-regulatory Press Ombudsman and the SA
Press Council, to introduce punitive measures by disaggregating the crimes
that can be committed by journalists or media houses within the universally
agreed on Press Code of Ethics.

It has never been the intention of the ANC to curtail media freedom as
contained in the Constitution.

It is the  intention of the ANC to ensure that all societal freedoms as
contained in the Constitution, including freedom to privacy and freedom to
be treated with dignity, are respected by all, including the media - print
media in particular.

We fully agree with President Jacob Zuma that there should be no sacred cows
in any societal debate.

The press should, therefore, not see itself above any debate or the
Constitution of the country.

We also agree with the President that those who have appointed themselves as
watchdogs of institutions of power should also be watched by institutions of
society.

They should not cry foul when society criticises them. They should be mature
enough to stand up to scrutiny and make their say without resorting to
insults, name-calling and stooping so low as to declare themselves
irrelevant to any societal debate.

Another major area of interest that the ANC document seeks to address is the
diversification of the print media to give access to all race and ethnic
groups in South Africa, particularly rural areas.

This is an area in which radio has done well through community radio
stations and the regionalisation of the SABC offering.

When it comes to print, there are few titles published in other indigenous
South African languages.

This is an area where government needs to step up its efforts, particularly
when it comes to supporting instruments of media diversification like the
MDDA.

   - Mthembu is ANC spokesperson.


   http://www.sowetanlive.co.za/incoming/2010/08/18/press-must-transform




-- 
News is something someone, somewhere doesn’t want to read. The rest is PR.—
Claud Cockburn
www.kwelaxpress.co.za

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