Unpacking "Door-to-Door"

 

There are many different kinds of "door-to-door."

 

In all cases, records need to be kept.

 

 

The prerequisite for canvassing and for all door-to-door work, if it is to
get results, is a record-making and record-keeping system, based on the
Voters' Roll. Until you have that, you can't do canvassing or door-to-door
work effectively.

 

Outside of election times or other specific campaigns, door-to-door
corresponds to the concept of "Know Your Neighbourhood".  The work needs to
be harvested in the form of a record so that it can be shared and so become
collective knowledge of the ANC in the given area, and particularly at
voting-district (VD) level.

 

Elections

 

Usually, there is a national voter registration drive that is synchronised
with the IEC's special local registration days, when the voting stations are
opened for that purpose. There may be two of these, one early, and one
nearer the election.

 

The first registration drive is usually the first door-to-door sweep of any
election campaign.

 

If we there are sufficient volunteers, then we can potentially knock on all
doors our VD a number of times before the election happens. In that case, it
is an advantage to call each time on a different errand. Not all
door-to-doors are the same!

 

If you are calling at the same house for the second time, for example, it
will be convenient to be able to say: "Last time I was doing a Public Voter
Registration Campaign. This time I am here to ask you on behalf of the ANC,
if you will please pledge us your vote?" (i.e. "I'm canvassing").

 

In other words, we can have a perspective on the campaign.

 

We can plan it in parts so that it can be sustained all the way through to
the Election Day. The parts need not simply be repeated. They can work
towards developing a personal relationship with the voters, and gently
educating them, while we are progressively collecting the information we
need for our electoral campaign.

 

Records

 

The ANC's fundamental objective of electoral work are: identify our vote,
maximise our vote, and then get all of our voters out on the Election Day.
For all of these, records are required, 

 

The records must be based on the Voter's Roll, as closely as possible. The
Voter's Roll is the official IEC (Independent Electoral Commission) list of
registered voters in each Voting District. It is published after
registrations are closed. Consequently, for most of the campaign, political
parties are obliged to use the Voter's Roll from the previous election,
updating it themselves as best they can.

 

Each VD will have to assess its resources and plan accordingly. 

 

Model Plan of Campaign

 

To assist this planning process, here is a model plan 

 

1.     Survey - Getting to know your neighbourhood

 

2.     Voter registration (all)

 

3.     Canvassing (all)

 

4.     Canvassing (repeat for houses not yet covered)

 

5.     Recruitment (selected addresses from canvassing returns)

 

6.     "Celebrity" door-to-door, with candidate, MEC, MP et cetera -
avoiding DA-pledged houses

 

7.     Another voter registration drive

 

8.     ANC leaflet blitz (all, but letterboxes)

 

10.  Canvassing (repeat of 3., above) - for houses still not covered

 

11.  Repeat of 5. - another celebrity door-to-door

 

12.  All-dwelling leaflet blitz to advertise a public meeting - which would
have been organised before the blitz

 

Feedback from any of these parts could suggest further variations.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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