What motivates an entrepreneur?
  By Subodh Bhat & Richard McCline of San Francisco State University

  Rediff | April 19, 2005
  For tables please visit:
  http://in.rediff.com/money/2005/apr/19spec.htm 
  

Since the 1990s, there has been a phenomenal growth in the number of 
high-tech enterprises started in India.

To understand the reasons behind this phenomenon, Subodh Bhat and 
Richard McCline of San Francisco State University studied the 
motivations, resources, networks, attitudes and behaviours of these 
new entrepreneurs with both in-depth interviews with a dozen 
entrepreneurs and a survey that netted 33 usable responses.

What was the sample like? An overwhelming majority (93 per cent) was 
male, with close to two-thirds in the 26- to 39-year range. A quarter 
had just undergraduate degrees, while 69 per cent had master's 
degrees.

More than 63 per cent of the respondents' businesses had been in 
existence for three to six years and the median annual revenue of the 
businesses was Rs 1.5 crore (Rs 15 million) with 85 per cent having 
annual revenues of Rs 1 crore (Rs 10 million) or below. 

The median number of employees was 15, with 84 per cent having less 
than 100 employees. Parents or close relatives of 28 per cent of the 
respondents owned their own businesses and the average number of 
people whom the respondents could call for help was 10.

The respondents had been employed for five to eight years before 
starting their first business. They were members of an average of 
three business or professional association and attended five seminars 
and trade fairs every year.

Entrepreneur motivation

The respondent entrepreneurs were motivated primarily by the desire 
to create something new, the desire for autonomy, wealth and 
financial independence, the achievement of personal objectives and 
the propensity for action ('doing').

The excitement of entrepreneurship was another major motivator -- 
this was nicely captured by one comment: "We are not sure what's 
coming down the curve but it is a thrill." Importantly, most 
entrepreneurs stressed that the objective was never money for its own 
sake. 

They wanted to leave a legacy in the form of a profitable long-
lasting business.

Support systems

Indian entrepreneurs rely on friends and family for help in starting 
the business, with the quality of help from friends, former co-
workers and university mates in the startup and management stages 
being rated the best. 

Assistance in terms of manpower was mainly from former co-workers. 
Help in marketing and access to markets was mainly from friends, 
former co-workers and university mates. 

Finance was obtained from relatives and friends but not from former 
co-workers. One surprise was that few in the sample received much in 
the way of technological help from others. 

Only 16 per cent received help from a government institution and 41 
per cent from consultants. Several interviewees lamented the lack of 
a visible venture capital presence in India.

Success attributions

The respondents rated their success in business as quite high on 
various measures. They also reported that their businesses were quite 
profitable with median percentage annual growth in revenues, 
customers, and profits in the past three years of 25, 20 and 13 
respectively. 

They judged their success not only on the basis of business 
barometers like revenues, profits, growth and business reputation and 
monetary rewards, but also on personal factors like satisfaction and 
goal-achievement. 

Most entrepreneurs felt their success was tied to creating something 
new and durable ('create a world-class company based on intellectual 
property') and to leaving a legacy ('leaving an indelible mark on the 
sands of time'). 

A few viewed success as being able to prove themselves and several 
emphasised the importance of the contribution of their business to 
the nation.

The respondents attributed their success mainly to hard work and 
focus or drive. Other factors were technical knowledge/experience and 
access to resources. 

Emotional or mental strength, resilience ('I can't be kept too down 
for too long'), perfectionism and patience were other frequently 
mentioned qualities. 

Leadership skills, particularly communication skills and good 
employee management, were highlighted as contributors to success. 

Several entrepreneurs suggested that professional bodies play a more 
active role in encouraging entrepreneurship and representing the high 
tech industry and in educating the government and others in India on 
issues facing entrepreneurs and the high-tech industry. 

Such organisations can develop programs to help entrepreneurs 
translate concepts into reality and to create role models. Another 
recommendation is to have schools play a more active role in 
encouraging entrepreneurship as a career by among other things, 
establishing training programs. 

Surprisingly, our respondents did not report much networking and did 
not view it as very crucial to success.

Lessons learnt

What were the lessons the respondents learnt in the entrepreneurial 
process?

Do whatever it takes, whatever is necessary 
Retain strong customer focus 
Invest for the long-term 
Invest in quality 
Be hands-on 
Multi-tasking is important 
The need for the ability to tolerate ambiguity 
Share profits with employees 
Government's relative univolvement in the high tech industry is a 
blessing 
And what hampers the entrepreneurial process?

Financial struggle -- lack of money in the business as well as 
personally was the most cited negative factor 
No government support -- however, a few entrepreneurs disagreed, 
saying that the government has been supportive and has given lots of 
concessions to the high tech industry 
Dearth of sophisticated local investors and angel investors 
Lack of a forum for discussing entrepreneurial issues 
Difficulty in finding top-notch resources (for instance, recruiting 
from good schools) 
Poor infrastructure 
Corruption and bureaucracy 








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