Russian Cinema Takes On Hollywood

  By Nick Paton Walsh
  The Guardian | 15 April, 2005
  http://www.countercurrents.org/arts-walsh150405.htm

Once upon a time, not so long ago, there were two sides: the warriors
of light, and the warriors of dark. They battled endlessly, until one
day deciding upon a truce lest they wipe each other out. The forces of
good were regulated during the day by the forces of evil's day watch,
and the forces of evil kept in check by their competitor's night
watch. But, despite this deal, good must still fight the forces of
evil at night, who roam our cities sucking the blood from innocent
citizens.

The anecdote may sound like a Soviet relic's take on capitalism
triumphing over communism, but it is in fact the premise for Nochnoi
Dozor, or Night Watch, one of a new wave of homegrown blockbusters
sweeping Russian cinemas. Dozor took �2.8m at Russian box offices in
its first week, and grossed �9m in 2004 - the highest ever for a
post-Soviet Russian film.

Its success is being touted as proof that Russian film can make money
domestically and perhaps abroad. Persistent rumours tip Brad Pitt to
star in a Hollywood prequel or sequel to Nochnoi Dozor, and the film's
author, former psychologist Sergei Lukyanenko, has reportedly been
asked to write a script by Fox Searchlight, who have acquired the film
for autumn release in the US.

The film's runaway success has also fuelled a coup for Russian cinema.
As talk of a new cold war-esque relationship between an
interventionist Washington and non-democratic Moscow grows, Russian
films have begun to dent the market share of its traditional Hollywood
foe. In 2001, for example, Russian cinemas took �34.4m, according to
Alexander Semionov, editor of Russian Cinema Business Today, only 3%
of which was from Russian films. In 2004, however, the box office take
had rocketed to �74.5m, of which Russian films - mostly Nochnoi Dozor
- accounted for 12%. The industry is experiencing a commercial
revolution that may outstrip even its greatest moments as the prime
medium for Soviet propaganda. In just the first three months of this
year, Russian films have taken �20.5m at the box office.

Yuri Gladilshikov, film critic for the Vedomosti newspaper, says:
"Five years ago Russian TV serials ousted the American ones from prime
time. Now, little by little, this has been repeated in the cinema. It
is too early to speak about a 'victory' over the Americans, but this
reflects a serious change in the consciousness and demands of the
audience. It's a phenomenon among the young, the main cinema audience.
Clearly they want to see Russian films."

Yet as with all Russian revolutions, there is a political architect.
In September 2002, the ministry of culture, since then reformed by the
Putin administration into an agency, declared it wanted to invest in
the Russian market. Russian directors were struggling at the time to
release 57 films a year, and needed state subsidies to put them on the
screen. Minister Mikhail Shvidkoi said he wanted Russia to produce at
least 100 films a year, and offered to finance a third of these, with
directors having to propose a script the ministry would then sanction.
Most importantly these films had to be "patriotic", "historic" or for
children, perhaps a sign that Putin shares Lenin's edict that "among
all the arts, for us cinema is the most important".

Patriotism is a key thread that unites Nochnoi Dozor, Turetski Gambit
(a highly popular tsarist-era war drama) and another blockbuster,
Lichni Nomer (aka Countdown), along with state sponsorship, and
partnership with state-owned First Channel TV. The opening credits of
Lichni Nomer (which boasted a budget of �3.7m but never quite reached
the astronomic profitability it was aimed at) is surely a prime
example of how the Kremlin would like things run - state TV and the
government working with socially responsible business to feed the
population "useful" ideas. They read: "Presented to you by First
Channel, the Federal Agency of Culture and Cinema, and Sibneft" - one
of many oil companies keen to remain friendly with the Kremlin since
the arrest of Yukos CEO Mikhail Khodorkovsky.

Lichni Nomer itself is a clumsy action thriller that follows the
conspiracy theory blueprint regularly touted by officials to explain
hostage atrocities like Beslan and the Nord Ost theatre siege. A
Russian security service officer is forced to confess to trying to
blow up apartment buildings in Moscow (a popular theory surrounding
the apartment blasts that sparked the second Chechen war in 1999,
which in turn put ex-KGB officer Putin in power). A rogue Russian
billionaire (a loose reference to Boris Berezovsky, accused of
masterminding such schemes by the same theorists), finances the
terrorist seizure of a circus in Moscow. The security officer
single-handedly breaks into the circus to save the hostages, one of
whom is, of course, his daughter.

If this doesn't already sound familiar enough, the film ends happily
with the officer vindicated and all the bad guys very dead. The evil
terrorists, trained at a camp in the Middle East where their Arab
masters appear strangely Slavic beneath their make-up, mimic the Bin
Ladenites in Trey Parker's Team America: World Police, roaming the
world in chequered scarves intoning "Allahu Akhbar".

The film's makers were on the defensive from day one. Alex Eksler,
film critic for the pro-Kremlin Komsomolskaya Pravda newspaper, wrote
a glowing review, saying its "professionalism" and "class" overcame
the suspicion he felt after hearing it was "ordered by the state" and
the "Russian answer to Hollywood". The state news agency RIA Novosti
praised the film and said: "The film-makers, imitating Hollywood,
strive for political correctness and depict the Chechens as victims
more than villains even though they are involved in the seizure of a
circus. In the film, Americans are the Russians' allies. The leader of
the Americans is a noble black general. Both secret services cooperate
to save the comical, but nice Europeans."

Few doubt that the film's toadiness helped raise its huge budget.
Anton Dolin, film critic for the Gazeta newspaper, said: "We are
living in a society which slowly but surely is moving towards
authoritarianism, so I think a film [about the suffering of Chechens]
is impossible. Today no private producer would risk giving money to
make [such] a film."

Adopting the tone of a Soviet commandant extolling his battalion's
vanquishing of the Nazis on the battlefield, Minister Shvidkoi last
month announced he expected Russian films to account for a share
greater than 25% of the cinema market in the near future: "The fact is
that the national product has pushed out foreign ones in a process of
normal competition," he said of Russian cinema's ability to win the
cinema war in the same way it had won the TV serial war.

In the coming months, a host of new blockbusters promise to let
Russia's "forces of good" in the cinema hold the ground they have
taken. A �5.2m budget fantasy, Volkodav (Wolfhound), is promised, as
is a sequel to another popular gangster flick, Bumer (aka Bummer) -
imaginatively known as Bumer 2 - and, of course, Nochnoi Dozor 2.
Proof, if needed, that the cold war passion for beating the enemy at
their own game lives on.











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