When wine makes all the difference 

Tom Standage, International Herald Tribune, December 26, 2005

http://www.iht.com/articles/2005/12/26/opinion/edstandage.php
   
LONDON The question is simple enough: Which wine did you serve on 
Christmas Day? But the answer is far from straightforward, for your 
choice of wine is laden with meaning. Is it from the Old or New 
World? Does it emphasize fruit over terroir? Did you have to put 
your name down on a boutique winery's exclusive waiting list to get 
hold of it? And, of greatest importance to many wine buffs, what 
score did Robert Parker, the world's most influential wine critic, 
give your chosen bottle on his famed 100-point scale?  Most of us 
don't worry like this about our choice of beer or coffee. But wine 
is the king of drinks and the drink of kings, unique in its 
association with status. A wine's rank is expected to correspond to 
both drinker and occasion: An inappropriate choice of wine reflects 
badly upon the host, and an apparently straightforward choice thus 
becomes a social minefield.  But do not blame Robert Parker; blame 
the Romans. The contemporary obsession with obscure grape varieties, 
arcane vocabulary and suspiciously precise numerical scales is 
merely the latest incarnation of a tradition with deep historical 
roots. Millenniums ago, in beer-drinking Egypt and Mesopotamia, 
scarcity and high cost limited the consumption of wine to the elite 
and made it a status symbol. But by the Roman period, production of 
wine had so increased that even slaves could drink it. That meant 
that simply drinking wine was no longer a sign of status, so 
distinctions among wines became far more important.  The Romans were 
the first to use wine as a finely calibrated social yardstick - and 
thus inaugurated centuries of wine snobbery. Drinkers at a Roman 
banquet might be served different wines depending on their positions 
in society. Pliny the Younger, writing in the late first century 
A.D., described a dinner at which the host and his friends were 
served fine wine, second-rate wine was served to other guests, and 
third-rate wine was served to former slaves.  Falernian, a wine 
grown in the Italian region of Campania, was generally agreed to be 
the finest wine of the Roman period. Parker's Roman predecessors 
decreed that its best vintage was that of 121 B.C.; it was served to 
the emperor Caligula in A.D. 39, though by then it was probably 
undrinkable. In the second century A.D., Galen of Pergamum, personal 
doctor to Emperor Marcus Aurelius, prescribed Falernian for 
medicinal use, on the ground that the finer the wine, the greater 
its curative properties.  The close association between wine and 
sophistication in the ancient world contributed to its rejection by 
Muslims. With the rise of Islam in the seventh century, Mohammed's 
followers expressed their disdain for the previous ruling elites by 
replacing wheeled vehicles with camels, chairs and tables with 
cushions and by banning the consumption of wine. Being devout, they 
signaled, was more important than seeming sophisticated.  In Europe, 
however, the idea of a hierarchy of wines survived into the medieval 
period. In the "Battle of the Wines," a fictitious wine-tasting 
competition described in poems written in the 13th and 14th 
centuries, wines were ranked by a priest. The top wine was declared 
the pope of wines; the second best was made a cardinal; lesser wines 
were declared kings, counts and peers. (Eight wines were deemed so 
bad that they were excommunicated.) It is but a small step to the 
five categories of the Bordeaux classification of 1855, and 
ultimately to the 100-point scale of today.  Yet the idea that wines 
can be ranked with scientific precision is absurd. Wine is not 
consumed in a vacuum. Try to recall your most memorable bottles, and 
you may find that they were the humble bottles drunk while cooking 
on lazy holiday evenings, or the reliable glugging wines shared with 
friends and food. Wines brought back from vacation frequently taste 
revolting out of context; blockbuster wines put aside for a special 
occasion can fail to live up to expectations. Context matters just 
as much as the contents of the bottle.  So put not your faith in 
wine rankings imposed from on high by god-like critics. There are no 
right or wrong answers; the only score that matters is your own 
taste. And the best bottles are often those served in a convivial 
atmosphere among family and friends - something that no ranking 
system, ancient or modern, can quantify.    








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