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South Asia Media Summit favours value based journalism
Panaji | Sunday, Nov 18 2007 IST



Debunking modern trends of commercialisation, sensationalisation and
trivialisation of the media, experts today called for upholding
journalistic values to self-regulatory mechanism before further
erosion sets in the system.

They were participating in the session Changing Media Values in South
Asia on the concluding day of the 3-day Annual South Asia Media Summit
at the International Centre Goa(ICG) here today.

The summit was organised by the Friedrich Ebert Stiftung(FES), Media
Information and Communication Centre of India(MICCI) and the ICG with
about 35 mediapersons from Bangladesh, Bhutan, Nepal, Pakistan, Sri
Lanka and India participating on the theme ''Media and Public Interest
in South Asia''.

The experts, representing print and electronic media including
broadcasters, also stressed the need for upgrading skills and
knowledge through inhouse training so that the journalists covered
challenging assignments like development communication, health and
rural development issues.

At the same time, they favoured appropriate training of the budding
journalists at the journalism institutions to orient them suitably for
reflecting fast chanding developments in the vibrant society.

Enumerating a list of changing values in media from the
pre-independence era to the modern days, Veteran journalist K.K.Katyal
said the print media journalists were forced to become ''lazy'' these
days as they have started watching the television and follow up
stories cosily later in the day.

He also narrated the role of the South Asia Free Media Association he
was heading for bringing about unity among journalist community for
peace and stability in the region besides striving for removal of
barriers in the ''free flow of information in the region'' through
various initiatives like VISA free movement of scribes.

''Let journalists of the region be treated on par with members of
Parliament and judges for their free movement in the region for news
coverage,'' Mr Katyal said.

Mr Katyal also deprecated the distortions in the electronic media,
particularly the television news channels owing to unhealthy
competition, leading to government initiative to bring about the
controversial Broadcast Bill to regulate the broadcast media in India.

''Develop credibility through a self-regulatory mechanism before the
govenment somes out with such bills,'' Mr Katyal said.

''Technological changes had brought about price wars and selling
advertisements as news with erosion in editorial content and
commodification and commercialisation of news added to the downfall,''
he added.


-- (UNI) -- 18BY11.xml

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