http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=8&news_id=35217&tag=30817&pict=3
Big Cinemas in strategic pacts with Sambhaav Media & Media Prophet India July 07, 09 exchange4media News Service In a bid to tap regional and local advertisers, R-ADAG’s Adlabs Films, which operates Big Cinemas, has entered into strategic alliances with Sambhaav Media in Gujarat, and with Media Prophet India for the Uttar Pradesh market. As is known, Sambhaav Media in Gujarat has presence in outdoor, magazines (‘Abhiyaan’) and newspapers (‘Sambhaav Metro’ and ‘Loksatta-Jansatta’). In a prepared statement on the development, Kiran Vadodaria, CMD, Sambhaav Media, said, “We are delighted to be a partner with Big Cinemas, and are quite confident that our combined strength will offer a wider array of advertising opportunities to reach the end consumer in Gujarat.” Media Prophet India (Barasia Advertising) is a prominent advertising agency with over 30 years of experience in the UP market. Aditya Barasia, MD, Media Prophet, said, “With Big Cinema’s expertise in cinema exhibition and our strong local clientele, it will definitely be win-win situation for the consumer and advertisers.” Arun Tyagi, Business Head – Cinema Advertising, Big Cinemas, commented, “These alliances are an example of the new age strategy that brings the rich cinema experience to local market, thus benefiting the cinemagoer and the advertiser.” ------------------------------------ -- INFORMATION OVERLOAD? Get all ZESTMedia mails sent out in a span of 24 hours in a single mail. Subscribe to the daily digest version by sending a blank mail to [email protected], OR, if you have a Yahoo! Id, change your settings at http://groups.yahoo.com/group/ZESTMedia/join/ PARTICIPATE Share media news, discuss journalism issues and network with media professionals across South Asia on this mailing list. Just write to [email protected] TELL FRIENDS TO SIGN UP If you got this mail as a forward, subscribe to ZESTMedia by sending a blank mail to [email protected] OR, if you have a Yahoo! ID, by visiting http://groups.yahoo.com/group/ZESTMedia/join/ Also have a look at our sister list, ZESTCaste: http://groups.yahoo.com/group/ZESTCaste/Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/ZESTMedia/ <*> Your email settings: Individual Email | Traditional <*> To change settings online go to: http://groups.yahoo.com/group/ZESTMedia/join (Yahoo! ID required) <*> To change settings via email: mailto:[email protected] mailto:[email protected] <*> To unsubscribe from this group, send an email to: [email protected] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
