http://www.mediamughals.com/News/1/4/Article/3155/Urban_kids_in_India_are_into_the_digital_era.htm
Urban kids in India are into the digital era August 02, 2009 Source: MM Network By: MM Network With the e-age grappling the attention of every strata and every sphere of the human life, gen-next needn’t be left out. According to a survey by Information Technology firm Tata Consultancy Services (TCS) the urban pupil play a major role in the penetration of the digital technology India adapting it in their everyday to-do tasks. The Survey: TCS carried a survey in 2008-09 with nearly 14,000 kids between the age group of 12-18 years studying in English-language schools in 12 major cities in India through the medium of a quiz show aiming to create an interest in technology. With this research TCS aims to connect understand how young people use technology to work, play and think which would further help the company to decide upon deriving a technology. Findings: S. Ramadorai, CEO and MD of Tata Consultancy remarked, “The TCS Generation Web 2.0 survey "confirms that today's students are shifting their academic and social life online and embracing the digital world as true digital natives," said. Personal Computers (PCs) have entered almost every middle class household of Urban India. Around 71% of students in Indian metropolitan areas use PCs, where Bangalore and Delhi have the numbers of around 77%. At the same time Laptops and iPods don’t have a successful stint with Indian children with just 19% households using the gadgets, where Mumbai lead with around 38% penetration. Where the world looks upon social networking sites as the destination to connect with friends and family, the younger lot also land in the same shoes. Around 63% of children spend more than one-hour each day on the Internet and 93% are aware of social networking. In the Indian kids Orkut and Facebook are most popular online destinations. Other than social networking children use the e-medium for gathering information and accessing news where the Indian libraries are lagging behind. Google shines out as the winner and is the favourite among the Indians with 41% of school children surveyed using it as a source of information, Wikipedia falling in the second place. Whereas, those using libraries for information is far less, with Cochin in Kerala ranked the highest in library usage, at 14% and around 13% youth in Delhi. Also, 46% said they use online sources to access news. Over 46% use online sources to access news whereas those using TV and Newspaper are just a minimal 25%. Blogging is another activity that is gaining popularity among the Indian children. 66 % of students in the southern city of Bangalore are active on blogging and social networking sites, compared with 39% nationally, the survey found. The survey also found that over 80 % of urban youth have access to mobile phones where the national capital 99% of youth has access to mobile phone. ------------------------------------ -- INFORMATION OVERLOAD? Get all ZESTMedia mails sent out in a span of 24 hours in a single mail. Subscribe to the daily digest version by sending a blank mail to [email protected], OR, if you have a Yahoo! Id, change your settings at http://groups.yahoo.com/group/ZESTMedia/join/ PARTICIPATE Share media news, discuss journalism issues and network with media professionals across South Asia on this mailing list. Just write to [email protected] TELL FRIENDS TO SIGN UP If you got this mail as a forward, subscribe to ZESTMedia by sending a blank mail to [email protected] OR, if you have a Yahoo! ID, by visiting http://groups.yahoo.com/group/ZESTMedia/join/ Also have a look at our sister list, ZESTCaste: http://groups.yahoo.com/group/ZESTCaste/Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/ZESTMedia/ <*> Your email settings: Individual Email | Traditional <*> To change settings online go to: http://groups.yahoo.com/group/ZESTMedia/join (Yahoo! ID required) <*> To change settings via email: mailto:[email protected] mailto:[email protected] <*> To unsubscribe from this group, send an email to: [email protected] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
