http://www.mediamughals.com/News/1/1/Article/5806/IBF_begins_with_new_TV_rating_system_with_registration_of_BARC.htm
IBF begins with new TV rating system with registration of BARC July 10, 2010 Source: MM Network By: Media Mughals The Indian Broadcasting Foundation (IBF) has taken note of a few serious measures to ensure transparent and smooth function of the broadcasting industry in the country meeting the demands and requirements of the society. Post a meeting of the Board of Directors of IBF on July 9, the apex body representing all the leading broadcasters in India announced the registration of the new television ratings agency, Broadcast Audience Research Council (BARC) as a not for profit body under Section 25 of the Companies Act. Back in March this year the Ministry and IBF resurfaced the pans of formulation of BARC to support and introduce a transparent TV rating system in the country. BARC set to gain moementum soon; to sort concern of TV rating Following this, with three months of efforts, the broadcasters and advertisers have together created the BARC wherein IBF and the Indian Society of Advertisers share a partnership in 60:40 ratio. BARC would be measuring across all the platforms - cable TV, DTH, IPTV, Mobile TV, etc. The agency would be appointing specialized individual vendors to conduct the audience research. BARC would be operated by full-time technical professionals who possess immense knowledge to provide effective and efficient outcome. Though it might take some time for BARC to become a fully operational agency, yet, the formation marks a great leap for the broadcasting industry of the country indeed in terms of the much questioned rating system by general audience, politicians, and people from the industry itself. BARC might be able to stop the fingers being pointed towards these irregularities in the TV rating system of India!
