Seriously: http://tinyurl.com/39wysr
To quote some of the article: "The network last week received the results of its first dip into the world of neurophysiology -- examining brain waves, galvanic skin response and eye movement of TV viewers. NBC used an episode of "Heroes" to find out what viewers comprehend of ads when they fast-forward past them on DVRs." There's so much to say, and I just don't have the brain power to get it out right now...I need sleep. -- joshpaul o: 818-237-5200 c: 818-667-0900 w: joshpaul.com
